Sabine in a nutshell

The health-conscious mum attaches great importance to work-life balance. Her job is just as important to her as spending time with her family. That's why she struggles to reconcile everything. Pragmatism, helpfulness and a high need for security come together in Sabine's case. Companies that convey security, communicate transparently and are socially committed inspire her. She loves to spend her free time in nature with her family: whether it's at the quarry pond in summer, in the park in spring and autumn, or sledding and skiing in the mountains in winter. The family prefers to spend their holidays with friends in special accommodations: On a farm, an alpine pasture, on a campsite, eco-resorts, tiny homes or in a holiday flat of acquaintances. It is important to them to pass on their values to the children, to accompany them in dealing with new media - without having to forego their needs. Sociability, good neighbourliness, deceleration and relaxed togetherness are important to Sabine, including summer evenings around a campfire in the garden or board game afternoons in winter or fathers'/mothers' weekends - so that the other partner can "just have some peace and quiet" at home. When shopping, they don't watch every penny, buy food from the region and clothes that are also second-hand - not only for the children.

Media use

Magazine / weekly newspaper consumption by brand
Focus
The Mirror
Star
Image of the woman
Social network usage by brand
Facebook
YouTube
Instagram
Pinterest
Twitter
Use of media services
TV (broadcast / cable / satellite)
Radio
Digital video content (download / streaming)
Digital music content (download / streaming)
Use of websites and online services by type
Search engines
Online shops
News websites and apps
Video websites and apps (e.g. YouTube)

Settings for...

...food
I actively try to eat healthy
I try to avoid plastic packaging when buying groceries
I try to eat less meat
...mobility
Owning a car is important to me
The public transport system in my area is good
I am a car enthusiast
...Travel
I prefer individual travel plans to package tours
I want to experience something unique on my travels
When I am on holiday, I use my smartphone as a guide
...health topics
I actively do something for my health
I undergo regular medical check-ups
I could imagine consulting doctors via app or online chat
Sources
Statista Global Consumer Survey 2021 - Update 1 (15,661 respondents)
Federal Statistical Office
Popular-First-Names.com
Statista
Adobe Stock (Photo)
 Save as PDF