Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Why technographic segmentation is important
If you want to reach customers, you also need to know their technology habits and segment them accordingly. Here's how it's done.
Debunked: 10 Persona Myths You Need to Know
Working with personas pays off. Nevertheless, there are myths that persist. We have debunked them and show what is true and what is not.
Personas in Influencer Marketing
Companies are increasingly investing budget in influencer marketing. How data-driven personas improves the latter and which decisions are important: An overview.
Data for persona creation - where to get it?
Only with a solid data base as a foundation can you bring a persona to life and work with it. We show you the best free sources.
Why psychographic segmentation is needed for data-driven personas
Using data-based personas, companies know what target groups think and how they behave. Why psychographic segmentation is important for the development of data-based personas and what it brings in practice: An overview.
Success story: How CENIT introduced data-driven digital marketing
How data-driven personas from Persona Institute helped CENIT adopt data-driven digital marketing.
Candidate Personas: How to measure their success
Whether it's a job ad, website text, or a message on LinkedIn: We show how personas make recruiting texts better. Plus: practical tips for getting started.
What Candidate Personas have to do with successful recruiting texts
Whether it's a job ad, website text, or a message on LinkedIn: We show how personas make recruiting texts better. Plus: practical tips for getting started.
How companies create optimal benefits with Candidate Personas
Why companies need Candidate Personas for top benefits and how they help with selection: A guide.