Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Artificial intelligence in recruiting
From chatbots to the automated application process - How artificial intelligence helps in recruiting and where it adds the most value: An overview.
ROI from personas
If you want to communicate in a targeted way, you need customer knowledge. data-driven personas delivers just that. From the ROI of personas.
AI-supported targeting
Target group beats reach - companies have to know and address them precisely: What role artificial intelligence plays in this.
PersonaGPT: Chat with your persona
Chatting with data-based personas? How and why companies benefit: The new Sedcards feature from Persona Institute.
Why a good brand identity is based on personas
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Personas in IT
The shortage of skilled workers in IT - a challenge for companies. We show how data-based candidate personas help and facilitate recruiting in the IT industry.
Personas in the automotive industry
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Personas in the pharmaceutical industry
How data-driven B2B and B2C personas are helping pharma drive higher sales: An overview. Read now.
Introduce personas in the company: How does it work?
More and more companies are using buyer personas, candidate personas, or personas to represent B2B contacts. How do you introduce them? We show you: for corporations as well as for small companies.