Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
How companies create optimal benefits with Candidate Personas
Why companies need Candidate Personas for top benefits and how they help with selection: A guide.
From WhatsApp Recruiting to Parlando: Which recruiting trends are important right now
From AI-based tools to coffee dates. Recruiting is changing. We show which trends are worthwhile and when.
Buyer Persona, Buyer Profile, Buyer Center: What is what?
Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
Why generations should not be a basis for decisions
Why generational studies should not be the basis for decisions.
Artificial intelligence in recruiting
From chatbots to the automated application process - How artificial intelligence helps in recruiting and where it adds the most value: An overview.
ROI from personas
If you want to communicate in a targeted way, you need customer knowledge. data-driven personas delivers just that. From the ROI of personas.
AI-supported targeting
Target group beats reach - companies have to know and address them precisely: What role artificial intelligence plays in this.
PersonaGPT: Chat with your persona
Chatting with data-based personas? How and why companies benefit: The new Sedcards feature from Persona Institute.
Why a good brand identity is based on personas
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.