Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Personas in IT
The shortage of skilled workers in IT - a challenge for companies. We show how data-based candidate personas help and facilitate recruiting in the IT industry.
Personas in the automotive industry
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Personas in the pharmaceutical industry
How data-driven B2B and B2C personas are helping pharma drive higher sales: An overview. Read now.
Introduce personas in the company: How does it work?
More and more companies are using buyer personas, candidate personas, or personas to represent B2B contacts. How do you introduce them? We show you: for corporations as well as for small companies.
Marketing automation with data-based personas
If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.
Master HR challenges with Candidate Personas
How Candidate Personas are now solving challenges in HR management: Facts and figures you should know.
News Personas
According to the Reuters Institute for Journalism's "Journalism, Media, Technologies and Forecasts 2023" study, 70% of news publishers are using AI recommendation systems. What do personas have to do with it? Here it is.
Better personas thanks to artificial intelligence
Anyone who regularly visits Netflix will, after a short time, receive recommendations for movies and series that are highly likely to be liked. How AI-based personas can also help your company: A best-practice example for more customer centricity.
With online reviews to a better buyer persona
Online reviews say a lot about customers. How companies can use this data to
develop and improve personas: An overview.