Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Master HR challenges with Candidate Personas
How Candidate Personas are now solving challenges in HR management: Facts and figures you should know.
News Personas
According to the Reuters Institute for Journalism's "Journalism, Media, Technologies and Forecasts 2023" study, 70% of news publishers are using AI recommendation systems. What do personas have to do with it? Here it is.
Better personas thanks to artificial intelligence
Anyone who regularly visits Netflix will, after a short time, receive recommendations for movies and series that are highly likely to be liked. How AI-based personas can also help your company: A best-practice example for more customer centricity.
With online reviews to a better buyer persona
Online reviews say a lot about customers. How companies can use this data to
develop and improve personas: An overview.
Using Candidate Personas to combat the shortage of skilled workers
Today, the shortage of skilled workers in German industry is the second most pressing problem after the shortage of raw materials. In 2022, a job was vacant for an average of 142 days across all industries in Germany. With Candidate Personas, this can be done much faster.
Personas in healthcare
Candidate personas to combat the shortage of skilled workers? Absolutely! We show how clinics, doctors and nursing services benefit - plus practical tips for your recruiting.
Personas and inflation
In times of high inflation, households and companies alike have to tighten their belts. What this means for working with personas.
Personas instead of generation-based recruiting
Why good recruiting needs data-driven personas and not generation models:
Five arguments you should know.
Chat GPT-3 and Personas
An experiment: we asked Open AI's AI-based speech generator GPT-3 to write a program that generates data-driven personas . The results.