Recruiting employees is more challenging today than ever before. How candidate personas can help. Read now!

Candidate personas are an important tool for differentiated employer branding. Find out how they help here. Read now!

data-driven personas are helpful if we translate them into "jobs to be done" - i.e. derive direct todos. We show you how.

How companies attract talent in the digital age. From AI to the candidate experience - we show the recruiting trends of 2024.

You can see just how different Christmas is for the little ones and the grown-ups when you apply a popular marketing method to different people: We make a Christmas customer journey map for Emma (7) and her mother Julia (38).

Bright children's eyes thanks to personas? Yes, it's possible: data-based ideas for Christmas presents make it possible.

Today, the customer is much more than king. As brand ambassadors, they are the focus of customer-centric corporate strategies and at the beginning of the value chain. To get to know customers better, companies rely on data-driven personas.

Focus groups have become an integral part of market research, product development and marketing. However, many people who do not deal with the subject on a daily basis confuse them with target groups. Find out here what focus groups are, why you need them and how data-driven personas complement them perfectly.

According to the German Economic Institute, there could be a shortage of around 307,000 nursing staff in inpatient care in Germany by 2035. Fewer and fewer young people are entering the nursing profession. Many of those already working in this field are reducing their hours or throwing in the towel altogether. How data-driven personas can help with this dilemma.