Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Values: Each person(a) their pyramid
What Maslow and value pyramids have to do with personas? Read here.
Persona-based marketing
From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.
Create personas with chat GPT
If you look at social media, the news, magazines and blogs these days, you might get the impression that generative AI can do anything - even create personas. We explain the opportunities and risks.
The history of buyer personas
Buyer personas have long since begun to conquer the marketing world. But do you know where these highly successful conquerors came from and who the first of them were? Or how old they are - although still "new territory" for many?
Time for a little persona history.
Personas in employee recruitment
Recruiting employees is more challenging today than ever before. How candidate personas can help. Read now!
Candidate personas in employer branding
Candidate personas are an important tool for differentiated employer branding. Find out how they help here. Read now!
How do we get personas to "do their job"?
data-driven personas are helpful if we translate them into "jobs to be done" - i.e. derive direct todos. We show you how.
Recruiting trends 2024
How companies attract talent in the digital age. From AI to the candidate experience - we show the recruiting trends of 2024.
Oh, merry ... children's Christmas time
You can see just how different Christmas is for the little ones and the grown-ups when you apply a popular marketing method to different people: We make a Christmas customer journey map for Emma (7) and her mother Julia (38).