From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.
If you look at social media, the news, magazines and blogs these days, you might get the impression that generative AI can do anything - even create personas. We explain the opportunities and risks.
Buyer personas have long since begun to conquer the marketing world. But do you know where these highly successful conquerors came from and who the first of them were? Or how old they are - although still "new territory" for many?
Time for a little persona history.
Recruiting employees is more challenging today than ever before. How candidate personas can help. Read now!
Candidate personas are an important tool for differentiated employer branding. Find out how they help here. Read now!
data-driven personas are helpful if we translate them into "jobs to be done" - i.e. derive direct todos. We show you how.
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