Video tutorials
Creating target group sedcards, creating persona sedcards, deleting sedcards and more explained simply.
Creating target group sedcards, creating persona sedcards, deleting sedcards and more explained simply.
Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
You have developed personas and realise: it has brought you nothing? Avoid these 7 mistakes and your persona work will bear fruit - guaranteed.
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
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