Baby Boomer Generation in Numbers

Living situation

Name: Name (male): Peter, Michael, Wolfgang, Klaus, Hans; Name (female): Monika, Brigitte, Angelika, Karin, Gabriele

Size of residence: Under 5000 inhabitants (Creußen, Tönning, Hitzacker, Reichenbach, Röbel): 18%.; 5000 to 20,000 inhabitants (Zossen, Telgte, Dillingen, Torgau, Dingolfing): 22%; 20,000 to 100,000 inhabitants (Cottbus, Hanau, Witten, Schwerin, Esslingen): 24%.; 100,000 to 500,000 inhabitants (Duisburg, Bochum, Wuppertal, Bielefeld, Bonn): 15%.; 500,000 to 1,000,000 inhabitants (Frankfurt, Stuttgart, Düsseldorf, Leipzig, Dortmund): 8%.; 1,000,000 to 5,000,000 inhabitants (Berlin, Hamburg, Munich, Cologne): 11%.

Household size: Single household: 36%; Two-person household: 48%; Small family (up to 2 children): 5%; Large family (more than 2 children): 0%; Other: 10%

Annual household income: Less than 18.000€: 19%; Between €18,000 - €21,600: 7%; Between €21,600 - €26,400: 7%; Between €26,400 - €36,000: 11%; Between 36.000€ - 50.400€: 17%; Between €50,400 - €69,600: 10%; Between €69,600 - €91,200: 8%; Between €91,200 - €117,600: 2%; Between €117,600 - €148,800: 1%; Over €148,800: 1%

Children under 14 in the household: No children: 95%; 1 child: 4%; 2 children: 1%; 3 children: 0%; 4 children: 0%; 5 or more children: 0%

Type of employment: Full-time employee: 31%; Part-time employee: 16%; Self-employed / freelancer: 7%; Other: 46%

Employment status: Pupils: 0%; Apprentice / trainee: 0%; Student (University): 0%; Full-time employee: 31%; Part-time employee: 16%; Self-employed / freelancer:7%; Maternity/parental leave: 0%; Retired:31%; Unemployed:13%; Other:2%

Training: No formal education: 0%; Primary school: 0%; Secondary school leaving certificate / elementary school leaving certificate, secondary school leaving certificate / intermediate school leaving certificate: 24%; Higher education entrance qualification / Abitur: 9%; Vocational training (journeyman / master craftsman): 47%; Bachelor's degree or equivalent: 7%; Master's degree or equivalent: 12%.; Doctorate or equivalent:1%

Hobbies & Interests: Arts & Crafts: 11%; Dancing: 9%; Food & Nutrition: 40%; Gardening: 39%; Health and fitness: 28%; Music: 43%; Pets: 33%; Photography: 19%; Doing sports: 24; Reading & Writing: 45; Socializing: 40%; Technology & Computers: 31%; Travel: 44%; Video games: 12%; Watching sports: 26%; Other: 13%

Important aspects of life: Being successful: 7%; An honest and respectable life: 52%; Having a good time: 28%; Advancing your career: 1%; Safety and security: 44%; Making my own decisions: 46%; A happy relationship: 53; Learning new things: 17%; Traditions: 12%; Social justice: 40%

A look at the personal future: Very optimistic: 4%; Quite optimistic: 27%; Neither optimistic nor pessimistic: 45%; Quite pessimistic: 19%; Very pessimistic: 4%

Types of innovation adaptation: Innovators: 1%; Early adopters: 5%; Early majority: 19%; Late majority: 19%; Laggards: 56%

Magazine / weekly newspaper consumption by brand: Bild am Sonntag: 15%; Image of the woman: 11%; Brigitte: 6%; Coloured: 9%; Cosmopolitan: 2%; The new leaf: 3%; The Mirror: 23%; The time: 6%; Focus: 22%; Frankfurter Allgemeine Sonntagszeitung: 4%; Leisure Revue: 7%; Gala: 4%; kicker: 6%; Star: 18%; Superillu: 7%; Other: 33%; I have not read any in the last 3 months: 17%.

Social network usage by brand: Facebook: 81%; Flickr: 0%; Instagram: 25%; Yodel: 0%; LinkedIn: 13%; Pinterest: 22%; Reddit: 0%; Snapchat: 2%; TikTok: 3%; Tumblr: 0%; Twitter: 12%; WeChat: 0%; Xing: 15%; YouTube: 59%; Other: 7%

Use of media services: Audiobooks (download / streaming): 11%; Digital music content (download / streaming): 58%; Digital video content (download / streaming): 60%; Music hardcopy (e.g. CD, vinyl): 48%; Podcasts: 12%; Radio: 79%; TV (broadcast / cable / satellite): 91%; Video hardcopy (e.g. DVD, Blu-ray): 36%; None of the above: 1%

Use of websites and online services by type: Blogs: 5%; Corporate websites and apps: 28; News websites and apps: 37; Newsletter: 39%; Online shops: 65; Search engines: 94%; Social media websites and apps: 25%; Video websites and apps (e.g. YouTube): 29%; None of the above: 4%

Food attitudes: Food must be convenient and fast: 19%; I actively try to eat healthy: 62%; I am on a restricted diet for health reasons: 11%; I avoid artificial flavours and preservatives: 47%.; I do not like to cook: 13%; I have one or more food intolerances: 4%; I rarely have time for a proper meal: 5%; I try to avoid plastic packaging when buying food: 65%; I try to eat less meat: 44%; None of the above: 6%

Attitudes towards mobility: Driving is harmful to the environment: 29%; I am a car enthusiast: 26%; I can imagine using a self-driving taxi: 15%.; I spend too much time commuting: 8%; I would like to switch to more environmentally friendly means of transport: 23%; Owning a car is important to me: 69%; The public transport system in my area is good: 42%; There are not enough parking spaces where I live: 15%.; None of the above: 4%

Attitudes to travel: I prefer individual travel plans to package tours: 39%; I want to experience something unique on my travels: 29%; Fear of terrorist attacks and political crises influences my travel behaviour: 25%; When I am on holiday, I use my smartphone as a guide: 21%.; When I'm on the road, I spontaneously book accommodation, a rental car, etc. via my smartphone:6%; When it comes to travel, I always look for the best deal: 25%; Sustainability is important to me when travelling: 15%; None of the above: 20%

Attitudes towards health care: I actively do something for my health: 50%; I can imagine using medical cannabis for treatment: %.; I could imagine consulting doctors via app or online chat: 37%; I prefer alternative healing methods to conventional medicine: 11%; I undergo regular medical check-ups:60%; I would like to do more for my health: 33%; Patients have to pay too much for medication and medical treatment: 48%; Thanks to the internet, it is often possible to search for the best treatment method yourself: 14%.; The health system often lets patients down: 39%; None of the above: 6%

Sources: Statista Global Consumer Survey 2021 - Update 1 (15,661 respondents); Federal Statistical Office; Popular-First-Names.com