Millenials / "Generation Y" in numbers

Living situation

Name: Name (male): Christian, Michael, Stefan, Andreas, Thomas; Name (female): Nicole, Stefanie, Sandra, Katrin, Claudia

Size of residence: Under 5000 inhabitants (Creußen, Tönning, Hitzacker, Reichenbach, Röbel): 15%.

5000 to 20,000 inhabitants (Zossen, Telgte, Dillingen, Torgau, Dingolfing): 19%.

20,000 to 100,000 inhabitants (Cottbus, Hanau, Witten, Schwerin, Esslingen): 23%.

100,000 to 500,000 inhabitants (Duisburg, Bochum, Wuppertal, Bielefeld, Bonn): 19%.

500,000 to 1,000,000 inhabitants (Frankfurt, Stuttgart, Düsseldorf, Leipzig, Dortmund): 11%.

1,000,000 to 5,000,000 inhabitants (Berlin, Hamburg, Munich, Cologne): 12%.

Household size: Single household: 26%; Two-person household: 27%; Small family (up to 2 children): 35%.; Large family (more than 2 children): 4%; Other: 8%

Annual household income: Less than €18,000: 11%; Between €18,000 - €21,600: 5%; Between €21,600 - €26,400: 6%; Between €26,400 - €36,000: 12%.; Between 36.000€ - 50.400€: 19%; Between €50,400 - €69,600: 11%; Between €69,600 - €91,200: 11%; Between €91,200 - €117,600: 3%; Between €117,600 - €148,800: 2%; Over €148,800: 2%

Children under 14 in the household: No children: 61%; 1 child: 21%; 2 children: 15%; 3 children: 3%; 4 children: 0%; 5 or more children: 0%

Type of employment: Full-time employee: 60%; Part-time employee: 13%; Self-employed / freelancer: 4%; Other: 23%

Employment status: Pupils: 0%; Apprentice / trainee: 1%; Student (University): 6%; Full-time employee: 60%; Part-time employee: 13%; Self-employed / freelancer:4%; Maternity/parental leave: 5%; Retired:2%; Unemployed:8%; Other:1%

Training: No formal education: 1%; Primary school: 1%; Secondary school leaving certificate / elementary school leaving certificate, secondary school leaving certificate / intermediate school leaving certificate: 19%; Higher education entrance qualification / Abitur: 17%; Vocational training (journeyman / master craftsman): 30%; Bachelor's degree or equivalent: 18%; Master's degree or equivalent: 14%; Doctorate or equivalent:1%

Hobbies & Interests: Arts & Crafts: 13%; Dancing: 18%; Food & Nutrition: 43%; Gardening: 24%; Health and fitness: 38%; Music: 54%; Pets: 33%; Photography: 24%; Doing sport: 43; Reading & Writing: 40%; Socializing: 39%; Technology & Computers: 33; Travel: 45; Video games: 37%; Watching sports: 22%; Other: 7%

Important aspects of life: Being successful: 21%; An honest and respectable life: 36%; Having a good time: 38%; Advance career: 11; Safety and security: 39%; Making my own decisions: 34; A happy relationship: 58%; Learning new things: 24; Traditions: 11%; Social justice: 26%

A look at the personal future: Very optimistic: 10%; Quite optimistic: 37%; Neither optimistic nor pessimistic: 36%; Quite pessimistic: 11%; Very pessimistic: 4%

Types of innovation adaptation: Innovators: 2%; Early adopters: 12; Early majority: 37; Late majority: 18%; Laggards: 32%

Magazine / weekly newspaper consumption by brand: Bild am Sonntag: 21%; Image of the woman: 14%; Brigitte: 15%; Coloured: 9%; Cosmopolitan: 13%; The new leaf: 5%; The Mirror: 29%; The Time: 12%; Focus: 24%; Frankfurter Allgemeine Sonntagszeitung: 5%; Leisure Revue: 4%; Gala: 8%; kicker: 13%; Star: 21%; Superillu: 3%; Other: 28%; I have not read any in the last 3 months: 12%.

Social network usage by brand: Facebook: 82%; Flickr: 2%; Instagram: 60%; Yodel: 5%; LinkedIn: 18%; Pinterest: 26%; Reddit: 7%; Snapchat: 17%; TikTok: 14%; Tumblr: 4%; Twitter: 23%; WeChat: 3%; Xing: 13%; YouTube: 74%; Other: 3%

Use of media services: Audiobooks (download / streaming): 35%; Digital music content (download / streaming): 89%; Digital video content (download / streaming): 91%; Music hardcopy (e.g. CD, vinyl): 34%; Podcasts: 33%; Radio: 76%; TV (broadcast / cable / satellite): 83%; Video hardcopy (e.g. DVD, Blu-ray): 46%; None of the above: 1%

Use of websites and online services by type: Blogs: 17%; Corporate websites and apps: 38; News websites and apps: 47%; Newsletter: 31%; Online shops: 72%; Search engines: 99%; Social media websites and apps: 56; Video websites and apps (e.g. YouTube): 56%; None of the above: 1%

Food attitudes: The food must be convenient and fast: 23%; I actively try to eat healthy: 61%; I am on a restricted diet for health reasons: 8%; I avoid artificial flavours and preservatives: 40%.; I don't like to cook: 20%; I have one or more food intolerances: 11%; I rarely have time for a proper meal: 14%; I try to avoid plastic packaging when buying food: 51%; I try to eat less meat: 42%; None of the above: 7%

Attitudes towards mobility: Driving is harmful to the environment: 32%; I am a car enthusiast: 38%; I can imagine using a self-driving taxi: 25%; I spend too much time commuting: 23%; I would like to switch to more environmentally friendly means of transport: 34%; Owning a car is important to me: 62%; The public transport system in my area is good: 40%.; There are not enough parking spaces where I live: 30%.; None of the above: 4%

Attitudes to travel: I prefer individual travel plans to package tours: 40%; I want to experience something unique on my travels: 49%; Fear of terrorist attacks and political crises influences my travel behaviour: 23%; When I'm on holiday, I use my smartphone as a guide: 50%.; When I am on the road, I spontaneously book accommodation, a rental car, etc. via my smartphone:23%; When it comes to travel, I always look for the best deal: 41%.; Sustainability is important to me when travelling: 19%; None of the above: 10%

Attitudes towards health care: I actively do something for my health: 57%; I can imagine using medical cannabis for treatment: %.; I could imagine consulting doctors via app or online chat: 45%; I prefer alternative healing methods to conventional medicine: 19%; I undergo regular medical check-ups:44%; I would like to do more for my health: 53%; Patients have to pay too much for medication and medical treatment: 38%; Thanks to the internet, it is often possible to search for the best treatment method yourself: 22%.; The health system often lets patients down: 35%; None of the above: 4%

Sources: Statista Global Consumer Survey 2021 - Update 1 (15,661 respondents); Federal Statistical Office; Popular-First-Names.com

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