e-Book: data-based personas
How to increase customer satisfaction, loyalty and marketing ROI with data-based personas? This is what our free, 27-page eBook reveals to you in 6 chapters: with concrete professional tips for implementation, examples, templates and much more. Simply enter your name and email address and you will receive your personal download link.
Order e-book free of charge!
That's what it's about
Executive Summary
What data-driven personas are
Numbers, data, facts
What data-driven personas means for conversion rate, traffic and lead generation
Why you need data-driven personas
Where and how you collect data for your persona
How to evaluate the data
How to design and formulate personas
How to integrate personas into the daily job routine
Executive Summary
data-driven personas are veritable stereotypes of a certain target group. They help companies to develop products, strategies and formats that fit their customers exactly. Besides a face and a name, the persona has character traits, preferences, values and its own history.
Based on surveys, representative studies, social media or website analysis data as well as market and competitor research, data-driven personas represents the ideal-typical consumers for a specific customer or user segment that you want to address specifically.
Creating personas for an existing target group is important for tailoring content strategies to customers or launching new products.
customers or to launch new products on the market. In addition, stereotypes of customers help to find out if and if so, how the target group has changed. It provides insight into what this means for your product and service. Companies also use data-based buyer personas to develop new target groups. We are then talking about the so-called potential persona. It represents the target group that the company would like to address more or in a more targeted way in the future.
or would like to address in a more targeted way.
Our eBook tells you how to create data-driven personas and why they are so important for B2C as well as for B2B.
Chapter
Pages
- With a concrete example persona-sedcard
- Checklists from practice
- Templates to start interviews
- Contact points for representative data
With our Persona Profiler you can easily create data-driven personas in just 48 hours.