Imprint and data protection

The Persona Institute® is a registered trademark of Rippler Media GmbH.

Rippler Media GmbH
Stefan Rippler
Ferdinand-Hotz-Straße 5
97877 Wertheim

USt-IdNr: DE322617581
HRB 735399, Local Court Mannheim
Tax office: Tauberbischofsheim
Phone: +49(0)9342-8242981
E-Mail: stefan (punkt) rippler (et) persona (minus) institut (punkt) de

Responsible in the sense of §6 MDStV: Stefan Rippler (Managing Partner)

The imprint also applies to the following pages:

Videos: Square Film Ltd.

Photo credits:
Home mobile background: vectorfusionart / Adobe Stock
Logo: AikStudio / Adobe Stock
Sample personas: goodluz / Adobe Stock, NDABCREATIVITY / Adobe Stock
eBook "data-driven personas": vectorfusionart, alfa27, fizkes, Andrey Popov, Pixel-Shot, NicoElNino, Freedomz, Volha Hlinskaya, vodolej - all via Adobe Stock, Marco Leibetseder, Layout: Eva Waas
eBook "Candidate Personas: Khrystyna Hurelych, masrob via Shutterstock and, Blue Planet Studio, Miha Creative, kras99, JJAVA - all via Adobe Stock, Layout: Stefan Rippler
eBook "Perfect Job Ads": kwanchaift, gopixa, Volodymyr, Tierney, kras99, Jeanette Dietl, BullRun, Jacob Lund, GutesaMilos, H_Ko, Shutter B, guteksk7 - all via Adobe Stock, Layout: Eva Waas
eBook "AI in Recruiting": Helena Schneider, phonlamaiphoto, kras99, NicoElNino, Alexander Limbach, Blue Planet Studio,, Poca Wander Stock, basiczto - all via Adobe Stock, Marco Leibetseder, Layout: Stefan Rippler
Programming Persona Profiler: nordisch:arts
Blog contributions: standret, chinnarch, jirsak, Tierney, Parradee, gustavofrazao, metamorworks, Alex, ArtemisDiana, Funtap, Sergey Bitos, undrey, Monster Ztudio, ArtemisDiana, Andrii Yalanskyi, bearsky23, Yeti Studio, Murrstock, MediaM, Suttiphong, song_about_summer, tippapatt, REDPIXEL, Kiattisak, xyz+, Parradee, ipopba, Syda productions, pickup, Dialog, Wanan, Industrieblick, Worawut, Blue Planet Studio, fisher05, kwanchaift/Adobe Stock , Billion Photos /Shutterstock, Sunshine Seeds, Chaosamran_Studio/shutterstock, lexiconimages, ipopba, Chaosamran_Studio, MyriamB, 1STunningART, LuckyStep, metamorworks, Andreas Prott, ant, Colin Fearing, Tryfonov, create_ux, Vector_Mine, Song_about_summer, Hurca!, Looker_Studio, tostphoto, patpitchaya, shendart, Nuthawut, gulobovy, ipopba, Friends Stock, Roman,, NDABCREATIVITY, NicoElNino, photon_photo, Pixel-Shot, BullRun, ordinary042, artinspring, jackfrog, simona, AYAimages, thodonal, tippapatt, Eakrin, Aleksandr Gladkiy, Worawut, Andrey Popov, Have a nice day - all via Adobe Stock
Persona Profiler explanation pages: krass99 - all via Adobe Stock

Details of professional liability insurance:
Name and registered office of the company:
ERGO Versicherung AG
Victoriaplatz 1
40477 Düsseldorf

Data protection

Here you can find out about the protection of your personal data. But one thing right from the start: the protection of your personal data is very important to us. Insofar as personal (the data protection laws speak of "personal") data is collected when using this website, this is done solely for the purpose of improving us.

The data controller for this website is:

Rippler Media GmbH
Stefan Rippler
Ferdinand-Hotz-Strasse 5
97877 Wertheim

Phone: +49(0)9342-8242981
E-Mail: stefan et

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).

Right of appeal to the competent supervisory authority
In the event of violations of data protection law, the data subject has a right of appeal to the competent supervisory authority. The competent supervisory authority in matters of data protection law is the state data protection commissioner of the federal state in which we have our registered office. A list of data protection officers and their contact details can be found here.

The competent authority for Baden-Württemberg is:
The State Commissioner for Data Protection and Freedom of Information
Dr. Stefan Brink
P.O. Box 10 29 32
70025 Stuttgart, Germany

Königstrasse 10 a
70173 Stuttgart
Telefon: 07 11/61 55 41-0
Telefax: 07 11/61 55 41-15
E-Mail: poststelle{at}lfd.bwl{dot}de
(PGP Key)

Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

If you have any questions about data protection, please contact us at any time. In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority.

  1. What is "personal data"?
    Personal data is any information about the personal and factual circumstances of an identified or identifiable natural person. This includes, for example, information such as your name, your address and your telephone number or e-mail address. Non-personal data is information that cannot be used to identify you, such as information about your age, gender or professional training.
  2. Data processing on this website
    The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
  • Browser type and version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

A combination of this data with other data sources is not made.
The basis for the data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

  1. Integration of third-party services and content
    The website sometimes includes content, services and performances of other providers. These are, for example, maps provided by Google Maps, videos from YouTube and graphics and images from other websites. In order for this data to be accessed and displayed in the user's browser, the transmission of the IP address is mandatory. The providers (hereinafter referred to as "third party providers") therefore perceive the IP address of the respective user.
    Even though Persona Institute endeavors to use only third-party providers that require the IP address only to deliver content, Persona Institute has no influence on whether the IP address may be stored. In this case, this process serves statistical purposes, among other things. If Persona Institute is aware that the IP address is stored, Persona Institute will inform its users of this fact.
  2. Cookies
    This website uses so-called cookies. These are text files that are stored on your computer from the server. They contain information about the browser, IP address, operating system and internet connection. This data will not be passed on to third parties by Persona Institute or linked to personal data without your consent.
    Cookies fulfill two main tasks. They help Persona Institute to facilitate your navigation through the website and enable the correct display of the website. They are not used to introduce viruses or run programs.
    Users have the option to access Persona Institute without cookies. To do this, the appropriate settings must be changed in the browser. Please use the help function of your browser to find out how to deactivate cookies. However, Persona Institute would like to point out that this may affect some of the functions of this website and reduce user comfort. The s/(USA) and sites allow you to manage online ad cookies.
  3. Google Analytics
    This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
    the Persona Institute has activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
    You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
    You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that will prevent the collection of your data on future visits to this website: Prohibit Google Analytics from tracking me
    For more information on how Google Analytics handles user data, please see Google's privacy policy:
    the Persona Institute has entered into a contract with Google for commissioned data processing and fully implements the strict requirements of the German data protection authorities when using Google Analytics.
  4. Privacy policy for the use of Facebook plugins (Like button)
    Plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on the Persona Institute. You can recognize the Facebook plugins by the Facebook logo or the "Like button" ("Like") on our site. An overview of the Facebook plugins can be found here:
    When you visit Persona Institute, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives the information that you have visited Persona Institute with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of the Persona Institute on your Facebook profile. This allows Facebook to associate your visit to das Persona Institut with your user account. das Persona Institut points out that, as the provider of the pages, it has no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to the facebook privacy policy at
    . If you do not want Facebook to associate your visit to the Persona Institute with your Facebook user account, please log out of your Facebook user account.
  5. Google AdSense
    This offer uses Google AdSense, a service for embedding advertisements of Google Inc ("Google"). Google AdSense uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on the pages of this offer can be evaluated.
    The information generated by cookies and web beacons about the use of this website (including the IP address of users) and delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.
    Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, users consent to the processing of data about them by Google in the manner and for the purposes set out above.
  6. Youtube
    The Persona Institute uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
    When you visit a page equipped with a YouTube plugin, a connection to the YouTube servers is established. In the process, the YouTube server is informed which of our pages you have visited.
    If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
    The use of YouTube is in the interest of an appealing presentation of the Persona Institute. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
    Further information on the handling of user data can be found in YouTube's privacy policy at:
  7. Twitter social plugin
    This offer uses functions of the Twitter service. This is provided by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Twitter offers the so-called "Tweet" function. If you use the Twitter function on our websites, the websites you visit will be linked to your Twitter account and possibly made known to other users. In this process, data is also transmitted to Twitter.
    Persona Institute as provider does not receive any knowledge of the content of the transmitted data and its use by Twitter. For more information, please refer to Twitter's privacy policy at Twitter offers you the possibility to define your data protection settings yourself under the following link:
  8. Privacy policy on the use and application of Pinterest
    The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or business-related information. Among other things, Pinterest enables users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared by other users (so-called repinning) or commented on.
    The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.
    By each call of one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information on Pinterest is available at part of this technical procedure, Pinterest receives knowledge of which specific subpage of our website is visited by the data subject.
    If the data subject is logged into Pinterest at the same time, Pinterest recognizes which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.
    Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is simultaneously logged into Pinterest at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, he or she can prevent the transmission by logging out of his or her Pinterest account before calling up our website.
    The privacy policy published by Pinterest, which is at, provides information about the collection, processing and use of personal data by Pinterest.
  9. Amazon Partner Program
    The Persona Institute is a participant in the partner program of Amazon Europe S.à.r.l. and partner of the advertising program, which was designed to provide a medium for websites by means of which advertising costs can be earned through the placement of advertisements and links to
  10. Data protection provisions regarding the use and application of functions of the Verwertungsgesellschaft WORT (VG WORT)
    The controller has integrated tracking pixels on this website. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be performed. The integrated tracking pixels are used for the Skalierbare Zentrales Messverfahren (SZM) of the Verwertungsgesellschaft WORT (VG-Wort).
    The Scalable Central Measuring Procedure is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn.
    The Scalable Central Measurement Procedure is used to determine statistical key figures with which the copy probability of texts is calculated. By means of the embedded tracking pixel, it is possible for Verwertungsgesellschaft WORT to recognize whether, when and by how many users (including the data subject) the Persona Institute was opened and which content was accessed.
    The data obtained by means of the Scalable Central Measurement Procedure is collected anonymously. In order to record the access figures, either a so-called session cookie is set for the purpose of recognizing the users of a website, i.e. a signature is created which is composed of various automatically transmitted information, or alternative methods are used. The IP address of the Internet connection used by the data subject is only collected and processed in anonymized form. The data subject is not identified at any time.
    The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the data subject. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs.
    Furthermore, the data subject has the option to object to the collection of data generated by INFOnline and related to a use of this website as well as to the processing of such data by INFOnline and to prevent such processing. To do this, the data subject must use the opt-out button at the link http://optout.ioam.dedrücken,which sets an opt-out cookie. The opt-out cookie set with the objection will be stored on the information technology system used by the data subject. If the cookies on the system of the data subject are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.
    With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.
    The applicable data protection provisions of INFOnline can be found at
  11. Newsletter
    If you register for our newsletter, we use the data you enter (only your mail address) exclusively for this purpose or to inform you about circumstances relevant to this service or registration. We do not pass this data on to third parties.
    A valid e-mail address is required to receive the newsletter. We also store the IP address used to register for the newsletter and the date on which you order the newsletter. This data serves us as proof in case of misuse, if a foreign e-mail address is registered for the newsletter. To further ensure that an e-mail address is not improperly entered into our distribution list by third parties, we work in accordance with the law with the so-called "double opt-in" procedure. Within the framework of this procedure, the ordering of the newsletter, the sending of the confirmation e-mail and the receipt of the registration confirmation are logged.
    You have the option at any time to revoke your consent to the storage of data, your e-mail address and its use for the newsletter dispatch. For the revocation, we provide you with a link in each newsletter. You also have the option to inform us of your revocation request via the contact options mentioned in this document.The newsletters from us contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of newsletter campaigns. Based on the embedded tracking pixel, the Persona Institute may see if and when an e-mail was opened by a data subject, and which links contained in the e-mail were called up by the data subject.Such personal data collected via the tracking pixel contained in the newsletters will be stored and analyzed by the controller in order to optimize the newsletter mailing and to better tailor the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the declaration of consent made in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.
  12. SSL or TLS encryption
    This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send the Persona Institute. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
    If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
  13. Data economy
    Persona Institute stores personal data according to the principles of data avoidance and data economy only as long as it is necessary or required by law (legal storage period). If the purpose of the collected information ceases to apply or the storage period ends, we block or delete the data.
  14. Your rights to information, correction, blocking, deletion and objection
    You have the right to request information, free of charge, about the personal data stored by us and/or to request correction, blocking or deletion. Exceptions: It is the mandatory data storage for business processing or the data is subject to the legal obligation to retain.
    For these purposes, please contact: stefan ( a t )
    In order to be able to consider a data block at any time, it is necessary to keep the data in a blocking file for control purposes. If there is no legal obligation to archive the data, you can also request that the data be deleted. Otherwise, we will block the data if you so wish.
  15. Hotjar We use Hotjar to better understand the needs of our users and to optimize the offering and experience on this website. Using Hotjar's technology, we get a better understanding of our users' experiences (e.g., how much time users spend on which pages, which links they click, what they like and don't like, etc.), and this helps us tailor our offerings to our users' feedback. Hotjar works with cookies and other technologies to collect data about our users' behavior and about their devices, in particular IP address of the device (collected and stored only in anonymized form during your website use), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), language preferred to view our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf. For more information, see the 'about Hotjar' section on Hotjar's help page.
  16. Changes to our data protection declaration
    In order to ensure that our data protection declaration always complies with the current legal requirements, we reserve the right to make changes at any time. This also applies in the event that the data protection declaration has to be adapted due to new or revised services, for example new services. The new data protection statement will then apply the next time you visit our website.