Persona Work of the Future · Launch: September 25, 2026
The target audience is now at the table with us.
The Persona Agent turns B2C, B2B, and candidate personas into active sparring partners. It reviews, challenges, and refines what you’re developing—directly from the perspective of the people you want to reach.
Agent Persona
One Platform · Three Perspectives
Which target group should be involved in the decision-making process?
Don't just rely on a static persona profile anymore. Upload your in-depth persona to the Agent and turn knowledge into a dialogue—for marketing, sales, communications, and recruiting.
Involve customers directly.
Assess needs, motivations, purchase barriers, and language—before a campaign or product communication goes live.
How to Better Persuade Decision-Makers.
Make roles, goals, objections, and information needs within the buying center visible and actionable.
Reach out to talent more effectively.
Refine employer messaging, job postings, and candidate journeys from the perspective of suitable candidates.
Your Target Audience Brainstorming Session
In everything you publish.
The Persona Agent doesn't just analyze. It shows you what resonates, what's off-putting, what's missing—and how you can refine your idea to better target your audience.
A Change of Perspective on Demand
"Would my target audience understand that—and act on it?"
Instead of lengthy rounds of revisions, you’ll receive structured feedback from your persona’s perspective—well-founded, easy to understand, and available at any time.
From Persona to Sparring Partner
Three steps closer to the target audience.
The Persona Agent brings existing target audience insights to where decisions are made: right in the middle of the work process.
Provide knowledge
Use well-defined B2C, B2B, or candidate personas as a knowledge base.
Discuss the project
Have text, visuals, a page, or a strategic idea reviewed from the target audience's perspective.
Make more precise decisions
Understand feedback, address blind spots, and improve communication.
Launch on September 25, 2026
The future of persona development is beginning.
Be there from the very beginning, when personas are no longer just on slides but actively contribute ideas, evaluate options, and help make better decisions.
Countdown until September 25, 2026, at 9:00 a.m.
Soon she'll be sitting at the table with us
Less gut feeling. More target audience.
The Persona Agent makes target audience insights applicable in everyday work—precisely when texts, visuals, web pages, messages, and decisions are being created.
The Buyer Persona Institute sets international quality standards for persona development, to which we commit ourselves by certification.
Satisfied customers (selection)
