Figures, data, facts or listening - what brings companies closer to their target groups? Read here why the mix of quantitative and qualitative personas is the most powerful tool for user-centered decisions.
Are you a B2B company? Have you created a data-driven persona your customer? But the deal still falls through? Read here why this is the case and what can help.
How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.
It has been scientifically proven that we often make decisions based on our feelings first, especially at work, and justify the decision rationally afterwards. Read here what this means for recruiting and what role candidate personas (should) play in this.
Video beats images, beats text, according to marketing and media. And chatting or conversing with data-based personas beats sedcard reading, according to us. Read here what it's all about.
How do personas help to make LinkedIn Ads more effective? Learn how to precisely address target groups & optimize campaigns.
How data-driven personas make change measures easier to understand and ensure that you really get everyone on board.
The 50+ generation brings valuable experience, reliability and social skills to companies. With the right approach, the right benefits and if you pay attention to a few things in the application process, you can attract these talents in a targeted manner. Here you can find out how to do this - including practical tips from our latest survey.
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.
What defines Gen Alpha, what values characterize them and how can companies meet their demands? Read now!
The Persona Institute takes persona creation to a whole new level and presents a revolutionary feature: companies can now converse directly and in real time with their data-based buyer, B2B or candidate personas - in German and English. The integration of ChatGPT with voice input and voice output technology opens up completely new possibilities for understanding your own target groups even better and serving them more effectively.
Data protection and the seemingly endless debate about the abolition of third-party cookies are making life difficult for marketers. Zero-party data is an ideal solution to this problem. data-driven personas is the key.
Understanding the needs of your target groups better and addressing them precisely - you can do this with the help of B2C, B2B and candidate personas. Read here how the different persona types differ and how you can use them for your sustainable business success.
What do SIGMA milieus have to do with personas? Our text reveals.
What are Sinus Milieus and what do they have to do with personas? Here it is.
What does the Big Five personality model have to do with personas? This article explains.
How do roles and personas differ? Find out here - for your optimized marketing strategy. Read now!
What Maslow and value pyramids have to do with personas? Read here.
Buyer personas have long since begun to conquer the marketing world. But do you know where these highly successful conquerors came from and who the first of them were? Or how old they are - although still "new territory" for many?
Time for a little persona history.
You can see just how different Christmas is for the little ones and the grown-ups when you apply a popular marketing method to different people: We make a Christmas customer journey map for Emma (7) and her mother Julia (38).
Bright children's eyes thanks to personas? Yes, it's possible: data-based ideas for Christmas presents make it possible.
Focus groups have become an integral part of market research, product development and marketing. However, many people who do not deal with the subject on a daily basis confuse them with target groups. Find out here what focus groups are, why you need them and how data-driven personas complement them perfectly.
An important technology to realize effective targeting without third-party cookies is data-driven personas. We explain how you can use personas instead of third-party cookies to keep your performance high.
Targeting content - always finding the right channel for the right message in the right tone of voice? That's easy with enough data on the behavior of readers, viewers/listeners and customers, coupled with content mapping.
If you want to reach customers, you also need to know their technology habits and segment them accordingly. Here's how it's done.
Working with personas pays off. Nevertheless, there are myths that persist. We have debunked them and show what is true and what is not.
Only with a solid data base as a foundation can you bring a persona to life and work with it. We show you the best free sources.
Using data-based personas, companies know what target groups think and how they behave. Why psychographic segmentation is important for the development of data-based personas and what it brings in practice: An overview.
Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
Why generational studies should not be the basis for decisions.
If you want to communicate in a targeted way, you need customer knowledge. data-driven personas delivers just that. From the ROI of personas.
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
More and more companies are using buyer personas, candidate personas, or personas to represent B2B contacts. How do you introduce them? We show you: for corporations as well as for small companies.
In times of high inflation, households and companies alike have to tighten their belts. What this means for working with personas.
How diverse can a persona be - as a prototypical representative of an entire target group? What distortions are possible when working with personas? How do we avoid them? How does the Persona Institute manage to develop personas without bias? Here are the answers.
Keeping an eye on competitors is an important key to success: data-driven personas helps. We show how it's done.
A company is successful when it manages to offer products that customers really need or want. But how do you know what will really be in demand?
Agile, data-driven personas are the key to a successful product strategy.
A good UX only works with a convincing story. Why is that and what role does data-driven personas play in this? Read here.
Empathy and data-driven: These are not opposites. We reveal why empathy maps and personas absolutely belong together.
data-driven personas combine the advantages of a pain point analysis with a tangible person. As a company, you can use them to create target group-specific solutions for your customers' pain points and thus increase sales, customer loyalty and long-term success.
Personas are a very powerful tool for getting closer to (potential) customers and getting to know them better. Crucially, they must be data-based and kept up to date. This guide reveals why and what that means.
Persona-Sedcard - what is behind it, what data belongs in a Persona-Sedcard and how the templates help with the presentation, we reveal in this post.
How you can use Google Analytics 4 for persona creation? We'll explain that to you step by step here.
Sometimes it helps to put a face to those a company explicitly doesn't want to target. With data-based anti-personas (or buyer personas), you give a face to the target group they don't want to reach.
Why data-driven personas and customer journey mapping should go hand in hand - for successful customer centricity.
Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
Customised products that meet the needs of the market, a personalised omnichannel marketing strategy and top customer service: with data-based personas you create the basis for this. We show how - and why.
You have developed personas and realise: it has brought you nothing? Avoid these 7 mistakes and your persona work will bear fruit - guaranteed.
Simple, reduced personas based on customer contacts are often the entry point to data-based target group work. What proto-personas are and how to turn them into data-driven personas : A guide.
Target groups can be broken down into smaller units - by segmenting them. This article shows you which variants of segmentation exist and how to use them correctly.
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
What constitutes data-driven personas in B2B and what distinguishes it from private customer personas.
A life without the internet and social media is unimaginable for them: What makes Generation Z tick and what moves them: facts and figures that companies need to know.
Millenials have experienced the turn of the millennium. They are the first generation to grow up with the internet. What distinguishes this age group and how you can benefit from it: An overview.
The fall of the Berlin Wall, Chernobyl and the prosperity after the economic miracle have shaped the childhood and youth of Generation X. What makes them tick today: an overview.
Baby boomers are people born between the mid-1950s to the mid-1960s. What companies need to know about this generation: Important facts at a glance.
Whether values, buying behaviour or media use: every generation has its own character. Why and how companies use this to their advantage and what role personas play: 5 questions and answers that help!
Once developed, data-driven personas is easily forgotten in everyday life. How to prevent this and what keeps personas alive in the long term: 5 top strategies to follow.
The buyer persona is the data-based profile of your ideal customer. How many personas a company really needs and which factors count: An overview.
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