Personas from the Persona Institute
data-driven personas based on scientifically collected data ensure a precise understanding of customers. They enable campaigns without wastage and target-group-specific writing.
Your advantages at a glance:
- Data basis from more than one million scientifically collected surveys and a database of more than one million statistics
- representative for more than 12 countries, more than 1,000 markets and industries
- Less wastage
- Without any market research of our own
- Easy creation and management of personas in a protected web interface
- Consultation / workshops on personas
The Persona Institute offers you 3 types of data-based personas
With the B2C (Business-to-Consumer) Buyer Persona, you get a detailed representation of your ideal customer based on our data.
This persona provides a detailed description of your target audience's characteristics, preferences, goals, and problems.
It helps you gain a deeper understanding of your customers, adapt your marketing efforts, and develop products or services that meet their needs and preferences.
The B2B (business-to-business) persona gives you a detailed representation of a typical buyer or decision-maker from relevant companies or organizations.
It is created by collecting and analyzing data about the roles, responsibilities, goals, challenges, and problems of the people involved in the buying process.
B2B personas help companies understand the needs and motivations of their target group and thus adapt their approach and offerings accordingly.
With the Candidate Persona, you get a detailed representation of a potential candidate based on data and insights from research.
It provides a detailed description of your ideal candidate's characteristics, preferences, goals, and issues for a particular role or position.
Creating candidate personas can help you improve your recruiting and hiring process and tailor your job descriptions & employer branding to successfully attract candidates.
How to proceed after Booking continues
After booking, your data-based personas are created in 7 steps and a maximum of 10 working days:
1. preliminary talk
We clarify your requirements and needs in an appointment of about 15 minutes - based on a structured interview guide.
You will receive a questionnaire. With it we collect: Existing data, experience, goals - important: please involve all relevant stakeholders from the beginning to answer the questions!
3rd Kickoff Workshop
1 hour via teams/zoom: consultation on questionnaire, setting the horizon of expectations.
4. data collection and analysis
We comb through our survey data and any other statistics that are relevant to your target audience. Our sources:
- Dataset of more than one million interviews based on standardized scientific questionnaires. Representative for more than 12 countries, more than 1,000 markets andindustries - updated four times a year.
- Database with more than 1 million statistics on more than 70,000 topics.
5. sedcards and playbook are created
Persona Institute delivers the first sedcards including the Persona Playbook (operationalized recommendations for action) to you digitally by e-mail. You review sedcards and playbooks, collect questions and comments from as many stakeholders as possible, and provide feedback to Persona Institute.
6. iteration loop
Data Deepdive to resolve outstanding issues, if any, Finalizing the sedcards and playbooks -> digitally to you.
7. final workshop
You derive further to-dos from the sedcards and get all stakeholders on board. The result is the basis for the 1-2 hour final workshop. Goal: Derive an action plan per persona through sparring/benchmarking.
We support corporations, SMEs and start-ups in persona development:
We are ready for your data-driven persona. You too?
Book a consultation or send us your message: