Agencies & Partners
Translate target audience insights directly into customer impact.
Leverage representative insights, white-label personas, and actionable campaign briefs for strategy, creative, media, and consulting—without relying on assumptions or gut feelings.
More depth for strategy. More speed in the project.
data-driven personas the gap between an abstract target audience and concrete implementation—from the pitch to the campaign setup.
Refine pitches
Don't present target audiences as mere assumptions, but as a clear basis for decision-making.
Developing Strategies
Link motivations, media usage, needs, and barriers to strategic recommendations.
Briefing the Creative Team
Translate insights into tone, messages, content ideas, and visual guidelines.
Enable Media
Derive platform signals and targeting specifications for Google, Meta, and DSPs.
Provide White Label
Print out sedcards and results using your own design or your clients' designs.
Expand Portfolio
Integrate data-driven audience insights into consulting, strategy, and campaign work.
Two Ways to Collaborate
Depending on your business model, you can use persona expertise on a case-by-case basis for client projects or integrate it permanently into your service offerings.
Project-based
Insights for a Specific Client Project
You need a reliable data foundation quickly for a strategy, pitch, or campaign.
- Target Audience Matrix or Persona Profile
- Relevant Recommendations for Action
- Optional: Targeting and Campaign Briefing
- Delivery with Custom Branding
Permanent
Partner program for agencies
You would like to integrate data-driven personas into your portfolio data-driven personas a recurring service.
- White-Label Options
- Partner Terms and Commission
- Support for Pitches and Projects
- Access to Persona technology and expertise
How Target Audience Insights Are Incorporated into the Project
A clear process reduces coordination loops and quickly delivers insights to where they can make an impact.
Clarify the customer's request
Define the market, target audience, key decision, and desired deliverables.
Analyze data
Combine existing knowledge with representative target audience data.
Translate "Persona"
Develop a comp card, a playbook, and project-specific recommendations.
Activate for the customer
Apply insights in strategy, creative, media, and presentation.
Knowledge and Implementation for Agency Projects
Expand your use of personas in agencies, or translate target audience insights directly into platform-specific campaign briefings.
Personas for Agencies
Practical insights into how agencies can use data-driven personas strategy, client consulting, creative work, and campaigns.
Discover the e-book → Targeting & MediaProgrammatic ads per click
Automatically translate persona data into specific campaign briefs and targeting specifications for Google, Meta, and DSPs.
Activate target groups → Partner NetworkOur partners
Get to know agencies and specialists who are data-driven personas using data-driven personas in consulting, recruiting, marketing, and campaigns.
Get to know our partners →More Effective Together
How would you like to integrate data-driven personas your agency's offerings?
We'll discuss your business model, typical client projects, and the best way for us to work together.