Persona GPT: Chat or talk to your persona

An answer to what customers and employees think in just a few seconds: sounds practical, doesn't it? With the Persona Institute's new Sedcards function, companies can now chat or speak with buyer and candidate personas in real time - in German, English or Spanish. This allows you to get answers to important questions more quickly and make personas easy to experience across departments. Detailed instructions including sample prompts for Candidate, B2B and B2C personas can be found here.

PERSONA-GPT: Persona Sedcards meet Chat GPT

Behind the Persona Institute's new feature is Chat GPT, an artificial intelligence language model that generates text from data. To enable companies to chat with their own personas, we pass the persona data to Chat GPT via an interface. The AI uses this to provide answers to questions that users ask the respective persona via chat. The data remains with Chat GPT only for the duration of the session. After the browser window is closed, all data, questions and answers are deleted.

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Artificial intelligence brings personas to life

Artificial intelligence makes data tangible and helps to integrate personas into operations in a playful way. Like in a conversation, employees enter into a dialog with the persona, which makes identification with the target group much easier. Instead of reading data from the extensive persona profile or sedcard, as was previously the case, employees can ask for relevant information in real time. Marketing managers thus know which arguments they can use to persuade customers to buy, where and when. Product developers ask which product features users value and, conversely, what prevents them from using certain applications. On this basis, recruiters and HR managers design job advertisements and candidate journeys that are really convincing, while customer service obtains important information from the chat on the right way to deal with the target group. The Persona Institute's Persona Chat can be compared to a powerful service chatbot that summarizes the most important facts in an understandable way within a few seconds.

Chat with data-based personas in 3 steps

With a data-based Persona from the Persona Institute, you receive password-protected access to the Persona Profiler. There you can view, edit and, if desired, update data and profiles of your Personas. You can access the chat with your own Persona via the Persona Sedcard.

1. Below the profile picture there is a button with "Chat now with [name persona]".
2. Clicking the button will open a chat overlay.
3. Employees can ask questions in the input line. By clicking the enter button, ChatGPT generates an answer based on the persona data. Depending on the question, this can take a few seconds.

The Persona Playbook also provides employees with recommendations for action on specific issues, such as communications or recruiting strategy.

Test it and chat with your persona

You want to test the new function without obligation? Then try out the chat with our sample persona. Frank, a Candidate Persona from the IT department of a utility company, reveals, for example, what is important to him in his work, which benefits he appreciates, and which tasks he doesn't like at all. Do you have specific questions about the new function or personas in general? Then feel free to book a non-binding consultation appointment.

PersonaGPT Prompt Book: Many examples on 64 pages

To make testing easier for you, we have come up with 64 pages of prompts for all possible use cases and tried them out for you. You will find sample answers as well as the best prompts for your use case. Simply download the Promptbook. 

New: Your persona as a voice assistant

With this new feature, companies can not only analyze static descriptions of their buyer personas - they can now talk to them in real time. Through voice input, a realistic simulation of customer or candidate conversations can take place, providing insights into the persona's thinking, motives and needs. The persona "answers" in natural language, which creates the impression of a real interaction.

Advantages for companies:

• Realistic customer insights: The ability to speak directly to a persona allows companies to better understand the mindset of their target group.
• Efficient marketing and sales strategies: Authentic conversations allow relevant information to be gathered more quickly and accurately, which is crucial for campaigns and product developments.
• Simplified development process: The combination of ChatGPT and voice control saves time and resources, as the analyses run interactively and intuitively.

Beta test phase and compatibility: test voice input and output

The feature is currently in the beta test phase. Optimal performance is ensured on the Chrome and Firefox browsers. For mobile users, the feature is accessible via the Chrome browser. Safari is currently not supported.

Test the innovative feature here.