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In the Persona Masterclass you will learn how to create your own data-based personas and what else you need to know about data-driven personas and target group work. Once you have successfully completed all 8 lessons and the final knowledge test, you will receive not only a certificate from the Institute but also access to our Persona Profiler and can use it to create your first own data-driven persona directly. We accompany you from the theoretical basics to the practical implementation.  Particularly suitable for marketers, communicators, salespeople and managers. No matter whether you are just starting out or already have many years of Persona experience: With the Persona Masterclass eLearn how you can effectively use the advantages of data-based personas for your professional and entrepreneurial everyday life.

Your 10 Masterclass advantages at a glance:

  • 8 comprehensive course modules
  • Access to the Persona Profiler and 1 data-driven personasedcard created by you (value: 1,200 euros)
  • More than 20 checklists and infographics
  • Persona Sedcard Templates
  • Detailed interview guide for own surveys
  • Email templates to invite to your own surveys
  • Template for the evaluation of own interviews
  • 10 ideas on how to bring your personas to life
  • Tool tips for your own surveys
  • 27-page eBook "data-driven personas"
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Course Content

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