How customer-oriented is your chatbot really? Does it respond to your customers' pain points? Does it help empathetically with problems? And does it have the right answers ready? If not, personas are a solution.
Video beats images, beats text, according to marketing and media. And chatting or conversing with data-based personas beats sedcard reading, according to us. Read here what it's all about.
In the modern world of work, characterized by an applicant market and a shortage of skilled workers, recruitment methods have changed drastically. One key development is "data-driven recruiting", i.e. the use of data analysis in the recruitment process.
Create precise data-driven personas , automate complex processes and predict future market trends more accurately: artificial intelligence opens up completely new possibilities for your market research. Here you can find out which tools and approaches will shape the future of market research and what options you already have to deepen your insights, work more efficiently and better secure strategic decisions.
What if you could tailor your entire customer or candidate journey to the needs of your customers or applicants by talking to a digital twin of your target group? With data-based personas and the PersonaGPT function, you can.
Writing emails, generating images, translating: Artificial intelligence is increasingly making our everyday lives easier. But as the technology advances, a worrying trend is emerging: ChatGPT and other large language models (LLMs) are by no means neutral, but instead reproduce prejudices and stereotypes. This has now been confirmed by a new UNESCO study.
We have already tried out the fact that ChatGPT can create personas. We also know that this is not a particularly good idea. Nevertheless, AI can actively support us in our work with personas.
If you look at social media, the news, magazines and blogs these days, you might get the impression that generative AI can do anything - even create personas. We explain the opportunities and risks.
How you as a marketing expert can benefit from AI in your everyday work: We have summarized practical examples and tools for you.
From chatbots to the automated application process - How artificial intelligence helps in recruiting and where it adds the most value: An overview.
Target group beats reach - companies have to know and address them precisely: What role artificial intelligence plays in this.
Chatting with data-based personas? How and why companies benefit: The new Sedcards feature from Persona Institute.
Anyone who regularly visits Netflix will, after a short time, receive recommendations for movies and series that are highly likely to be liked. How AI-based personas can also help your company: A best-practice example for more customer centricity.
An experiment: we asked Open AI's AI-based speech generator GPT-3 to write a program that generates data-driven personas . The results.
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