Marketing & Sales

Understand your customers. Communicate more effectively. Make better decisions.

Data-driven buyer personas reveal what motivates your target audiences, how decisions are made, and which messages are effective throughout the customer journey.

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DIN StandardTraceable Persona Quality

1 million+Interviews as a data source

12+ countriesRepresentative data

1,000+ marketsCross-Industry Insights

Where Buyer Personas Make a Difference

A persona isn't just a decorative profile. It creates a shared, robust picture of the target audience and translates that into concrete decisions for marketing, sales, and product development.

Campaigns & Targeting

Tailor channels, platform signals, messages, and campaign briefings more precisely to the target audience.

Content & SEO

Develop information needs, tone, and topics based on real-world decision-making phases.

Buying Center

Identify roles, interests, and potential conflicts in complex B2B decisions.

Customer Journey

Align touchpoints with the target audience’s needs, barriers, and critical moments.

Sales Enablement

Support sales teams with relevant arguments, counterarguments, and decision-making criteria.

Products & Services

Consistently refine value propositions and product decisions from the customer's perspective.

From Data to Recommendations for Action

We combine your existing knowledge with representative data and turn it into a tool for teams.

Step 1

Clarify the task

Define the target audience, market, key decision, and relevant stakeholders.

Step 2

Connecting Data

Supplement CRM, analytics, surveys, and internal knowledge with representative data.

Step 3

Develop a Persona

Making needs, motivations, media use, barriers, and behavior tangible.

Step 4

Enable Insights

Use playbooks, targeting recommendations, workshops, and PersonaGPT.

The result

A target audience profile that marketing and sales use together.

Instead of conflicting assumptions, teams are provided with a clear foundation for campaigns, customer journeys, content, and conversations.

Target Audience Matrix with Representative DataBuyer Persona Profile for Day-to-Day WorkPersona Playbook with Specific RecommendationsChat-enabled and voice-activated persona with PersonaGPT

PersonaGPT

Your persona responds—via chat and voice.

Instead of just reading information from the sedcard, teams can ask their buyer persona specific questions. PersonaGPT generates answers based on the collected persona data. With the voice feature, you can speak your questions and converse with the persona in natural language.

Ask questions about needs, objections, and purchase motivationsEvaluate arguments, content ideas, and campaign approaches more quicklyMake persona insights more easily accessible to marketing, sales, and product teamsChat and speak in German or English

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BBuyer Persona

Ready for chat and voice

Which factors are particularly important to you when making a purchase decision?

Above all, I need clear benefits, low risks, and information that aligns with my role in the buying center.

Write or record your question …

Here's what the result looks like

Examples of a Matrix, Sedcard, and Playbook

Using the example of a B2B buying center in the mechanical engineering industry, see how representative data is used to create a clear persona system and specific recommendations.

Example 01Target Audience MatrixView matrix → Example 02Buyer Persona ProfileView the profile → Example 03 · PDFB2B Persona PlaybookOpen the playbook ↗

Other Offers

From Persona to Activation

Deepen your understanding of your target audiences, apply insights to your campaigns, or build persona expertise within your team.

Persona Development

Data, Not Guesswork

Which customer group would you like to understand better?

During our initial consultation, we'll discuss your specific use case, your current data situation, and the right Persona solution for you.

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