Our partner program for agencies
From insight to campaign setup: Use data-based personas to create campaign briefings for Google, Meta & DSPs in seconds!
Agencies use our insightsto take data-based work to a new level.
Be there and
- target your campaigns more precisely
- sharpen your pitch decks
- and understand your customers' target groups even better - without detours via workshops, assumptions or gut feeling.
The Buyer Persona Institute sets international quality standards for persona development, to which we commit ourselves by certification.
Our partner program, your advantages
Valid data
Our personas according to the DIN standard are based on the following data:
- Datasets from more than one million interviews based on standardized scientific questionnaires.
- Representative for more than 12 countries, more than 1,000 markets and industries - updated four times a year.
- Representative studies from different sources.
- Interfaces to market media studies
- Database with more than 1 million statistics on more than 70,000 topics.
Branding opportunity
The sedcard provides data-driven personas for each of your target groups with hundreds of selectable details (age, income, hobbies, etc.) and is available as a basic and premium version. Both can be poured into your design: The logo at the top left is no longer ours, but your agency logo or that of your client. We replace our corporate blue with your color scheme or that of your customer.
Commission
20% commission on the list price, from 20,000 euros turnover even 25%.
Our data-based personas solve your challenges:
Fragmented target groups
Fragmented target groups, tight budgets and complex setups make day-to-day work more difficult.
Personas that you create with the PERSONA PROFILER are based 100% on data, making your campaigns more waste-free than ever before.
Lack of targeting precision
The Persona Institute's AI was trained with the targeting parameters of the most important platforms - including Google Affinity & In-Market
Audiences, Meta Core Interests & Advantage+ and the audience and content taxonomies of the Interactive Advertising Bureau (IAB).
These signals are compared with the characteristics of the persona in order to generate a detailed campaign briefing.
The result: your agency receives a target group translation that contains specific targeting specifications - tailored to the respective platform and directly implementable in the campaign setup.
Manual setup processes take up time that could actually be spent on strategy and creation.
data-driven personas takes time: researching, setting up surveys, evaluating and visualising.
With the PERSONA PROFILER, your data-based target group matrix is created in a maximum of 48 hours, the persona sedcard in 10-15 working days - all activated with a click - and your working time remains where it is most effective: In strategy and creation.