Our team

These wonderful people love data and live the Customer Centricity of the future. The team behind the Persona Institute:
Stefan loves data as a basis for stories. He has been working with personas for more than 15 years. Since then, he sees everything he does from the customer's point of view and puts their needs at the centre of everything he does.
Stefan Rippler, Founder

As a doctor of sociology, Branko is our target group expert and master of all data-based sedcards.
Dr Branko Woischwill, Head of Research

Natalie creates premium content for Persona Institute and its clients. She is the creative mastermind and responsible for the social media channels of the institute. 

Natalie Hartmann, Senior Editor & Social Media

Jonathan knows how to get into the heads of the target group. As a word juggler, he derives tone-of-voice and the right narratives from data that are guaranteed to resonate. 
Jonathan Fasel, Head of Content Strategy

Linh is a master of data: He builds audiences, probes and integrates new data sources all the time - when he's not building data-based sedcards.
Linh Manh Dau, Data Analyst & Strategist

As a media scientist, Annalena is the brains behind our Persona Masterclass and brings Persona knowledge to the people.

Annalena Armoneit, Persona Masterclass

Regina supports us in all areas - mainly with copywriting and research. 

Regina Grein, Junior Editor

Vera is our critical corrective: she proofreads, puts things through their paces. 

Vera Neeten, freelancer

Sebastian with his company nordisch:arts programmes our Persona Profiler and makes the use of our tool an experience.
Sebastian Horn, Software Developer, nordisch:arts GmbH & Co. KG