Our team

These wonderful people love data and live the Customer Centricity of the future. The team behind the Persona Institute:

Stefan loves data as a basis for stories. He has been working with personas for more than 15 years. Since then, he sees everything he does from the customer's point of view and puts their needs at the centre of everything he does.

Stefan Rippler, CEO & Founder

Jan introduces data-driven personas the market and translates target audience insights into concrete sales and growth opportunities. He approaches things from the perspective of customer value and shows companies how they can achieve better leads, more effective messaging, and measurable results by defining clearer target audiences.

Jan Weis, Founding Account Executive

Nora loves everything to do with numbers, looks after the institute's finances and checks personas according to our quality standards.

Nora Sachs-Rippler, Head of Bookkeeping & Accounting, Quality Assurance

As a doctor of sociology, Branko is our target group expert and master of all data-based sedcards.

Prof. Dr. Branko Woischwill, Head of Research & AI (ext.)

Natalie creates premium content for Persona Institute and its clients. She is the creative mastermind and responsible for the social media channels of the institute.

Natalie Hartmann, Senior Editor & Social Media

Jonathan knows how to get into the heads of the target group. As a word juggler, he derives tone-of-voice and the right narratives from data that are guaranteed to resonate.

Jonathan Fasel, Head of Content Strategy (ext.)

Linh is a master of data: He builds audiences, probes and integrates new data sources all the time - when he's not building data-based sedcards.

Linh Manh Dau, Data Analyst & Strategist (ext.)

As a media scientist, Annalena is the brains behind our Persona Masterclass and brings Persona knowledge to the people.

Annalena Armoneit, Persona Masterclass (ext.)

Vera has a degree in communication studies and writes articles on all topics related to personas. She is in charge of our social media presence. At the same time, she serves as our critical check: she proofreads our work and scrutinizes it thoroughly.

Vera Neeten, freelancer

As a sociologist and content marketing professional, Janina incorporates her expertise into all kinds of well-founded content for the Persona Institute - from e-books to persona sedcards and job advertisements.

Janina Ottma, freelancer

Sebastian with his company nordisch:arts programmes our Persona Profiler and makes the use of our tool an experience.

Sebastian Horn, Software Developer, nordisch:arts GmbH & Co. KG