Prices - Persona Institute

Our prices: We are ready for your data-driven persona. You too?

Our pricing for data-driven personas

Target group matrix

€1.100

1 responsive sedcard for a data-based target group segment
Representative, industry-specific target group data
Percentage values for 106 questions relating to socio-demographics, values, food, mobility, travel, aspects of life, types of innovation, media use
Data basis: DACH region, other countries on request.
Perfect for targeting
Access for 12 months.
Example 1 | Example 2
Product data sheets: B2B | B2C | Candidate

Persona-Sedcard

€1.095

Sedcard only bookable in combination with target group matrix.
1 responsive sedcard for a data-based Persona in close coordination with you
All representative, industry-specific data on the persona
Persona in portrait: full text description of the persona
Info from up to 300 data points that have been recorded in a statistically representative manner
Data from more than 12 countries
Let your data flow in - such as from CRM systems, analytics data, or surveys you've already conducted
Persona Playbook with derivations to operational recommendations based on the sedcard
Chat with your persona - thanks to our PersonaGPT chat.
Create an empathy map of your data-based persona at the touch of a button.
The target group matrix is not included in the price.
Access for 12 months.
Example
Product data sheets: B2B | B2C | Candidate

Update

€495

Do you already have a target group matrix (and a persona sedcard) but would like to update it? Then this package is just right for you.

Order Persona-Sedcard

Bookable services

Persona verification

€1.100

Have you already created one or more personas and would like to verify, falsify and/or enrich them with data? We are happy to support you with our scientifically collected data at a flat rate of 1,100 euros per persona.

Your persona as a voice assistant

€120

Would you like to talk to your persona like Alexa or "Hey, Google"? No problem. For a one-off fee of 120 euros, we will be happy to make this possible and activate the feature for the duration of your data-based persona.

Job ad generator

€495

Would you like to optimize your job ad(s) at the touch of a button based on your data-based personas?
For a one-off fee of 495 euros, we will be happy to activate this feature for you for the duration of your data-based persona.

Are you interested in our offer and do you have any questions?

Book a call with us now:

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