We are ready for your data-driven persona. Are you too?

Our offers for data-driven personas

Target group matrix

Price on request
  • 1 responsive sedcard for a data-based target group segment
  • Representative, industry-specific target group data
  • Percentage values for 106 questions relating to socio-demographics, values, food, mobility, travel, aspects of life, types of innovation, media use
  • Data basis: DACH region, other countries on request.
  • Perfect for targeting
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  • Access for 12 months.
  • Example 1 | Example 2
  • Product data sheets: B2B | B2C | Candidate
Make an appointment

Persona-Sedcard

Price on request
  • Sedcard only bookable in combination with target group matrix.
  • 1 responsive sedcard for a data-based Persona in close coordination with you
  • All representative, industry-specific data on the persona
  • Persona in portrait: full text description of the persona
  • Info from up to 300 data points that have been recorded in a statistically representative manner
  • Data from more than 12 countries
  • Let your data flow in - such as from CRM systems, analytics data, or surveys you've already conducted
  • Persona Playbook with derivations to operational recommendations based on the sedcard
  • Chat with your persona - thanks to our PersonaGPT chat.
  • Create an empathy map of your data-based persona at the touch of a button.
  • The target group matrix is not included in the price.
  • Access for 12 months.
  • Example
  • Product data sheets: B2B | B2C | Candidate
Make an appointment

Update

Price on request
  • You already have a target group matrix (and a persona sedcard) from us, but would like to update it because it is older than 12 months? Then this package is just right for you: fresh data for your persona / target group matrix.
Make an appointment

Bookable services

Persona verification

Price on request
  • Have you already created one or more personas and would like to verify, falsify and/or enrich them with data? We are happy to support you with our scientifically collected data at a flat rate of 1,100 euros per persona.

Your persona as a voice assistant

Price on request
  • Would you like to talk to your persona like Alexa or "Hey, Google"? No problem. For a one-off fee of 120 euros, we will be happy to make this possible and activate the feature for the duration of your data-based persona.

Job ad generator

Price on request
  • Would you like to optimize your job ad(s) at the touch of a button based on your data-based personas? 
  • For a one-off fee of 495 euros, we will be happy to activate this feature for you for the duration of your data-based persona. 

Persona workshop

€1.100
  • Do you need persona knowledge for your organization? We are happy to train all employees or project participants so that everyone has the same level of knowledge after the workshop.
  • Contents:
  • What are data-driven personas?
  • Why data-driven personas?
  • How do you or we create data-driven personas together?

Are you interested in our offer and do you have any questions?

Book a call with us now:

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