Prices - Persona Institute

Our prices: We are ready for your data-driven persona. You too?

€850

1 responsive sedcard for a data-based target group segment
Representative, industry-specific target group data
Percentage values for 106 questions around socio-demographics, values, food, mobility, travel, aspects of life, types of innovation, media use
2 layouts to choose from
Data basis: DACH region
NO PERSONA-SEDCARD: This is created by the customer himself based on this data
Example 1 | Example 2

€1.200

1 responsive sedcard for a data-based Persona in close coordination with you
All representative, industry-specific data on the persona
Persona in portrait: full text description of the persona
Info from up to 300 data points that have been recorded in a statistically representative manner
Additional data on brand popularity
Data from up to 56 countries
Quarterly update for 1 year
Let your data flow in - such as from CRM systems, analytics data, or surveys you've already conducted
Persona Playbook with derivations to operational recommendations based on the sedcard
The target group sedcard is included in the price.
Example

€2.100

2 responsive Premium Persona Sedcards for a data-based persona in close coordination with you
All representative, industry-specific data on the persona
Persona in portrait: full text description of the persona
Information from up to 300 data pointswhich were recorded in a statistically representative manner
Additional data on Brand popularity
Data from up to 56 countries
Quarterly update for 1 year
Let your data flow in - such as from CRM systems, analytics data, or surveys you've already conducted
Persona Playbook with derivations to operational recommendations based on the sedcard
The target group sedcard is included in the price.
Sedcards in your Corporate Design as PDF and Powerpoint
Example

€1.100

1 responsive sedcard for a data-based target group segment
Representative, industry-specific target group data
Percentage values for 106 questions around socio-demographics, values, food, mobility, travel, aspects of life, types of innovation, media use
2 layouts to choose from
Data basis: DACH region
NO PERSONA-SEDCARD: This is created by the customer himself based on this data
Example 1 | Example 2

€1.995

1 responsive sedcard for a data-based candidate persona in close coordination with you
All representative, industry-specific data on the Candidate Persona
Candidate Persona in portrait: full text description of the Candidate Persona
Info from up to 300 data points that have been recorded in a statistically representative manner
Additional data on brand popularity
Data from up to 56 countries
Quarterly update for 1 year
Let your data flow in - such as from applicant management systems, analytics data, or surveys you've already conducted
Persona Playbook with derivations to operational recommendations based on the sedcard
The target group sedcard is included in the price.
Example

€2.995

2responsive premium persona sedcards for a data-based Candidate Persona in close coordination with you
All representative, industry-specific data on the Candidate Persona
Candidate Persona in portrait: full text description of the persona
Information from up to 300 data pointswhich were recorded in a statistically representative manner
Additional data on Brand popularity
Data from up to 56 countries
Quarterly update for 1 year
Let your data flow in - such as from applicant management systems, analytics data or surveys you've already conducted
Persona Playbook with derivations to operational recommendations based on the sedcard
The target group sedcard is included in the price.
Sedcards in your Corporate Design as PDF and Powerpoint
Example