Prices - Persona Institute

Our prices: We are ready for your data-driven persona. You too?

€1.100

1 responsive sedcard for a data-based target group segment
Representative, industry-specific target group data
Percentage values for 106 questions relating to socio-demographics, values, food, mobility, travel, aspects of life, types of innovation, media use
Data basis: DACH region, other countries on request.
Perfect for targeting
Access for 12 months.
Example 1 | Example 2
Product data sheets: B2B | B2C | Candidate

€1.095

Sedcard only bookable in combination with target group matrix.
1 responsive sedcard for a data-based Persona in close coordination with you
All representative, industry-specific data on the persona
Persona in portrait: full text description of the persona
Info from up to 300 data points that have been recorded in a statistically representative manner
Data from more than 12 countries
Let your data flow in - such as from CRM systems, analytics data, or surveys you've already conducted
Persona Playbook with derivations to operational recommendations based on the sedcard
Chat with your persona - thanks to our PersonaGPT chat.
Create an empathy map of your data-based persona at the touch of a button.
The target group matrix is not included in the price.
Access for 12 months.
Example
Product data sheets: B2B | B2C | Candidate

€495

You already have a target group matrix (and a persona sedcard) from us, but would like to update it because it is older than 12 months? Then this package is just right for you: fresh data for your persona / target group matrix.

€1.100

Have you already created one or more personas and would like to verify, falsify and/or enrich them with data? We are happy to support you with our scientifically collected data at a flat rate of 1,100 euros per persona.

€120

Would you like to talk to your persona like Alexa or "Hey, Google"? No problem. For a one-off fee of 120 euros, we will be happy to make this possible and activate the feature for the duration of your data-based persona.

€495

Would you like to optimize your job ad(s) at the touch of a button based on your data-based personas?
For a one-off fee of 495 euros, we will be happy to activate this feature for you for the duration of your data-based persona.

€1.100

Do you need persona knowledge for your organization? We are happy to train all employees or project participants so that everyone has the same level of knowledge after the workshop.
Contents:
What are data-driven personas?
Why data-driven personas?
How do you or we create data-driven personas together?