Example Personas - Persona Institute

Persona-Sedcards

We have created examples for you at data-driven personas . Here is an overview.

Life situation Personal characteristics & attitudes Media use & consumption

For each data-based persona, we deliver a playbook: Derived, operational recommendations for action for more Customer Centricity.

A candidate persona for IT staff at a drinking water utility.

Target group sedcard for IT employees of a drinking water supply company.

A Candidate Persona on Graduates and Students with a STEM Focus

A target group description of students and graduates with a STEM focus.

Luca, 24, is a prototypical representative of Generation Z in Germany.

Nicole is 31 and a Millenial. She stands for an entire generation.

Sabine (42) represents Generation X. Get to know her.

Hans is 68 and is a prototypical representative of the Baby Boomer generation.

An example persona from the age group 50-64.

A sample persona-sedcard for 18- to 49-year-olds.