We have created examples for you at data-driven personas . Here is an overview.
For each data-based persona, we deliver a playbook: Derived, operational recommendations for action for more Customer Centricity.
Candidate Persona: IT employee, utility company [PREMIUM].
A candidate persona for IT staff at a drinking water utility.
IT employees 2022 [BASIC].
Target group sedcard for IT employees of a drinking water supply company.
Candidate Persona: Graduates/Students with a STEM focus [PREMIUM].
A Candidate Persona on Graduates and Students with a STEM Focus
Graduates/Students with STEM Emphasis 2022 [BASIC].
A target group description of students and graduates with a STEM focus.
Luca, 24 (Generation Z)
Luca, 24, is a prototypical representative of Generation Z in Germany.
Nicole, 31 (Millenials / Generation Y)
Nicole is 31 and a Millenial. She stands for an entire generation.
Sabine, 42 (Generation X)
Sabine (42) represents Generation X. Get to know her.
Hans, 68 (Baby Boomer)
Hans is 68 and is a prototypical representative of the Baby Boomer generation.