Sabine, 42 (Generation X)
Sabine, 42
(Generation X)
- Housing situation
- Residence: Cottbus
- Type of residence: Own house
- Marital status: married, 1 child
- Professional and financial situation
- Net household income: 44,300 euros / year
- Profession: Teacher
- Education: University degree
Values & Attitudes
- Hobbies & Interests
- Travel
- Reading & Writing
- Food & Nutrition
- Socializing
- Music
- Exercise
- Important aspects of life
- A happy relationship
- An honest and respectable life
- Protection and safety
- Make your own decisions
- A look at the personal future
- Neither optimistic nor pessimistic
- Types of innovation adaptation
- Stragglers
Sabine in a nutshell
The health-conscious mum attaches great importance to work-life balance. Her job is just as important to her as spending time with her family. That's why she struggles to reconcile everything. Pragmatism, helpfulness and a high need for security come together in Sabine's case. Companies that convey security, communicate transparently and are socially committed inspire her. She loves to spend her free time in nature with her family: whether it's at the quarry pond in summer, in the park in spring and autumn, or sledding and skiing in the mountains in winter. The family prefers to spend their holidays with friends in special accommodations: On a farm, an alpine pasture, on a campsite, eco-resorts, tiny homes or in a holiday flat of acquaintances. It is important to them to pass on their values to the children, to accompany them in dealing with new media - without having to forego their needs. Sociability, good neighbourliness, deceleration and relaxed togetherness are important to Sabine, including summer evenings around a campfire in the garden or board game afternoons in winter or fathers'/mothers' weekends - so that the other partner can "just have some peace and quiet" at home. When shopping, they don't watch every penny, buy food from the region and clothes that are also second-hand - not only for the children.
Media use
- Magazine / weekly newspaper consumption by brand
- Focus
- The Mirror
- Star
- Image of the woman
- Social network usage by brand
- Facebook
- YouTube
- Instagram
- Pinterest
- Twitter
- Use of media services
- TV (broadcast / cable / satellite)
- Radio
- Digital video content (download / streaming)
- Digital music content (download / streaming)
- Use of websites and online services by type
- Search engines
- Online shops
- News websites and apps
- Video websites and apps (e.g. YouTube)
Settings for...
- ...food
- I actively try to eat healthy
- I try to avoid plastic packaging when buying groceries
- I try to eat less meat
- ...mobility
- Owning a car is important to me
- The public transport system in my area is good
- I am a car enthusiast
- ...Travel
- I prefer individual travel plans to package tours
- I want to experience something unique on my travels
- When I am on holiday, I use my smartphone as a guide
- ...health topics
- I actively do something for my health
- I undergo regular medical check-ups
- I could imagine consulting doctors via app or online chat
- Sources
- Statista Global Consumer Survey 2021 - Update 1 (15,661 respondents)
- Federal Statistical Office
- Popular-First-Names.com
- Statista
- Adobe Stock (Photo)
Latest comments