What really matters to the younger generation?
In January 2026, more than 500 students shared their insights on media use, consumption, mobility, health, finances, job searches, and what matters to them in life. The result is an unvarnished snapshot of the target audience—who will be your customers, job applicants, and
are opinion leaders.
Not a study on smallpox, but one on exploration.
Instead of static charts, you get an interactive dashboard: Analyze each of the 60 questions individually and combine any characteristics to create cross-tabulations. What makes the group of 18- to 19-year-olds in rural areas tick? Which social media channels do young people from high-income households use? The answers are just a few clicks away.
Well-informed decisions instead of gut feelings.
Whether it's marketing, product development, or employer branding—anyone who wants to understand this generation will find reliable data here to analyze on their own. One-time payment of €499, lifetime access.
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