Practical workshop: AI personas
Would you like to understand your target groups better, target your marketing measures precisely and develop your products and services in a truly customer-centric way?
Our workshop "Developingdata-driven personas with AI" shows you how to create meaningful personas in the shortest possible time using state-of-the-art AI tools and scientifically sound data - practical, interactive and directly implementable.
Why the workshop is worthwhile for you
Data insights instead of gut feeling:
Learn how to cleverly combine primary and secondary data to develop realistic personas according to the latest standard(DIN SPEC 33462).
Using AI efficiently:
We show you step by step how to use AI as a research and analysis partner - from data procurement and clustering to a living persona sedcard.
Develop customer-centric strategies:
Whether marketing, sales, product development, customer service or HR - your new personas help to perfectly align touchpoints and messages.
Immediately implementable:
With practical exercises, templates and tools, you can build your first data-driven persona straight away. Benefit from checklists, prompt templates and best practices.
The workshop is organized by:
The "AI personas" workshop is aimed at ...
Marketing teams
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In-depth understanding of target groups for tailor-made campaigns
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Persona-based customer journeys and messages
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More reach, less wastage
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More effective content and social media strategies
Product development & UX design
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Recognizing customer needs at an early stage
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Tailoring products and services precisely to real user types
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Better usability thanks to empathetic user personas
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Validation of concepts with realistic archetypes
Sales teams
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Targeted approach of decision-makers (e.g. Buyer Center in B2B)
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Personas for different roles and buying phases
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Persona-based sales arguments & offers
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Higher completion rates through tailored communication
HR & Recruiting
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Creation of candidate & employee personas
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Optimization of the candidate journey and job advertisements
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Strengthening employer branding
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Customized benefits & change processes
Customer Service & Support
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Better understanding of the most common customer problems
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Persona-based FAQs and chatbot training
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Reduction of returns & complaints
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More efficient, empathetic customer service
Management & Strategy
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Real data basis for customer-centric decisions
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Common language & orientation in the team
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Less budget wastage thanks to clear target group profiles
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Future-proof, data-driven organization
The Buyer Persona Institute sets international quality standards for persona development, to which we commit ourselves by certification.
For our concept in the provision of scientifically based personas, which is suitable for medium-sized companies, we have been awarded the Innovator of the Year 2022 of the German Economy.
The e-book for the "AI in marketing" workshop
Find out in this 36-page eBookwhat it takes for AI-supported marketing, how this results in personalized customer journeys and how AI and data-driven personas take a lot of work off your hands.
That's what it's all about:
Areas of application: How and to what extent do companies use AI in marketing
Data quality: Why intelligent marketing needs good data
AI tools at a glance: Which tool can do what?
data-driven personas: What role do personas play in this?
Executive Summary
igure that you are navigating through a jungle in which countless paths lead in all directions. Each path represents a potential customer, with individual needs, preferences and expectations. Welcome to the modern marketing landscape, where each of these paths must be followed.
Instead of generic advertising messages, consumers today expect customized experiences that reflect their individual needs, solve problems and align with their values. But how do companies stay on top of the jungle of data, expectations and requirements? How do companies manage to create personalized experiences on a large scale in the face of growing competition in almost all markets? How do companies gain the trust of their customers in times of oversupply and protect their data at the same time? Artificial intelligence makes it possible. In times when smart algorithms structure and analyse data, companies have the opportunity to use these insights as a successful basis for decision-making for personalized marketing campaigns. Read the white paper to find out what is needed for AI-supported marketing, how personalized customer journeys are created and how AI and data-driven personas take a lot of work off your hands.