As a leading IT service provider, adesso relies on data-driven candidate personas to better understand specialists in recruiting and beyond. By working with the Persona Institute, the company was able to gain a precise insight into the challenges and requirements of (future) employees. A case study.
Figures, data, facts or listening - what brings companies closer to their target groups? Read here why the mix of quantitative and qualitative personas is the most powerful tool for user-centered decisions.
How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.
How data-driven personas make change measures easier to understand and ensure that you really get everyone on board.
The publishing house Gera Nova Bruckmann relies on data-driven personas to understand its target groups even more precisely and develop innovative content. By working with the Persona Institute, the publishing house was able to increase its reach and significantly improve reader loyalty. Here's how it works: a case study.
Create precise data-driven personas , automate complex processes and predict future market trends more accurately: artificial intelligence opens up completely new possibilities for your market research. Here you can find out which tools and approaches will shape the future of market research and what options you already have to deepen your insights, work more efficiently and better secure strategic decisions.
The Persona Institute takes persona creation to a whole new level and presents a revolutionary feature: companies can now converse directly and in real time with their data-based buyer, B2B or candidate personas - in German and English. The integration of ChatGPT with voice input and voice output technology opens up completely new possibilities for understanding your own target groups even better and serving them more effectively.
Data protection and the seemingly endless debate about the abolition of third-party cookies are making life difficult for marketers. Zero-party data is an ideal solution to this problem. data-driven personas is the key.
Understanding the needs of your target groups better and addressing them precisely - you can do this with the help of B2C, B2B and candidate personas. Read here how the different persona types differ and how you can use them for your sustainable business success.
Use personality traits to understand cultural differences and manage change processes effectively: Here you can read how to successfully manage change in intercultural teams by taking the "Big 5" personality traits into account.
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
What do SIGMA milieus have to do with personas? Our text reveals.
What are Sinus Milieus and what do they have to do with personas? Here it is.
What does the Big Five personality model have to do with personas? This article explains.
How do roles and personas differ? Find out here - for your optimized marketing strategy. Read now!
What Maslow and value pyramids have to do with personas? Read here.
Focus groups have become an integral part of market research, product development and marketing. However, many people who do not deal with the subject on a daily basis confuse them with target groups. Find out here what focus groups are, why you need them and how data-driven personas complement them perfectly.
If you want to reach customers, you also need to know their technology habits and segment them accordingly. Here's how it's done.
Only with a solid data base as a foundation can you bring a persona to life and work with it. We show you the best free sources.
Using data-based personas, companies know what target groups think and how they behave. Why psychographic segmentation is important for the development of data-based personas and what it brings in practice: An overview.
Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
Why generational studies should not be the basis for decisions.
How diverse can a persona be - as a prototypical representative of an entire target group? What distortions are possible when working with personas? How do we avoid them? How does the Persona Institute manage to develop personas without bias? Here are the answers.
Empathy and data-driven: These are not opposites. We reveal why empathy maps and personas absolutely belong together.
Why data-driven personas and customer journey mapping should go hand in hand - for successful customer centricity.
Target groups can be broken down into smaller units - by segmenting them. This article shows you which variants of segmentation exist and how to use them correctly.
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
How data-based, prototypical representatives of a target group help companies to develop and market products and services that fit perfectly. Find out why Sabine, 42, from Cottbus, who doesn't even exist, is the key to successful marketing and recruiting.
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