Successfully implementing change processes with data-based personas
How data-driven personas make change measures easier to understand and ensure that you really get everyone on board.
Case Study: Publishing house Gera Nova Bruckmann
The publishing house Gera Nova Bruckmann relies on data-driven personas to understand its target groups even more precisely and develop innovative content. By working with the Persona Institute, the publishing house was able to increase its reach and significantly improve reader loyalty. Here's how it works: a case study.
AI in market research
Create precise data-driven personas , automate complex processes and predict future market trends more accurately: artificial intelligence opens up completely new possibilities for your market research. Here you can find out which tools and approaches will shape the future of market research and what options you already have to deepen your insights, work more efficiently and better secure strategic decisions.
Talk to your persona
The Persona Institute takes persona creation to a whole new level and presents a revolutionary feature: companies can now converse directly and in real time with their data-based buyer, B2B or candidate personas - in German and English. The integration of ChatGPT with voice input and voice output technology opens up completely new possibilities for understanding your own target groups even better and serving them more effectively.
Personas and zero-party data
Data protection and the seemingly endless debate about the abolition of third-party cookies are making life difficult for marketers. Zero-party data is an ideal solution to this problem. data-driven personas is the key.
B2B, B2C and candidate personas: the most important differences explained
Understanding the needs of your target groups better and addressing them precisely - you can do this with the help of B2C, B2B and candidate personas. Read here how the different persona types differ and how you can use them for your sustainable business success.
Change management in intercultural teams: Success with the Big 5 model
Use personality traits to understand cultural differences and manage change processes effectively: Here you can read how to successfully manage change in intercultural teams by taking the "Big 5" personality traits into account.
DIN SPEC 33462
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
First DIN standard for data-driven personas published
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
Personas and the SIGMA® MillieusÂ
What do SIGMA milieus have to do with personas? Our text reveals.
Personas and the Sinus Milieus
What are Sinus Milieus and what do they have to do with personas? Here it is.
Personas and the Big Five model
What does the Big Five personality model have to do with personas? This article explains.
Roles vs. personas
How do roles and personas differ? Find out here - for your optimized marketing strategy. Read now!
Values: Each person(a) their pyramid
What Maslow and value pyramids have to do with personas? Read here.
How data-driven personas perfectly complement focus groups
Focus groups have become an integral part of market research, product development and marketing. However, many people who do not deal with the subject on a daily basis confuse them with target groups. Find out here what focus groups are, why you need them and how data-driven personas complement them perfectly.
Why technographic segmentation is important
If you want to reach customers, you also need to know their technology habits and segment them accordingly. Here's how it's done.
Data for persona creation - where to get it?
Only with a solid data base as a foundation can you bring a persona to life and work with it. We show you the best free sources.
Why psychographic segmentation is needed for data-driven personas
Using data-based personas, companies know what target groups think and how they behave. Why psychographic segmentation is important for the development of data-based personas and what it brings in practice: An overview.
Buyer Persona, Buyer Profile, Buyer Center: What is what?
Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
Why generations should not be a basis for decisions
Why generational studies should not be the basis for decisions.
Diversity in Personas
How diverse can a persona be - as a prototypical representative of an entire target group? What distortions are possible when working with personas? How do we avoid them? How does the Persona Institute manage to develop personas without bias? Here are the answers.
Empathy Maps and Personas
Empathy and data-driven: These are not opposites. We reveal why empathy maps and personas absolutely belong together.
Customer journey mapping and personas
Why data-driven personas and customer journey mapping should go hand in hand - for successful customer centricity.
Segment target groups: Here's how
Target groups can be broken down into smaller units - by segmenting them. This article shows you which variants of segmentation exist and how to use them correctly.
Personas, segments and target groups - what is what?
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
B2B vs. B2C Personas
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
What are personas
How data-based, prototypical representatives of a target group help companies to develop and market products and services that fit perfectly. Find out why Sabine, 42, from Cottbus, who doesn't even exist, is the key to successful marketing and recruiting.
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