Location & labor market analysis for recruiting
Get data-driven insights to attract the best talent for your organization!
With well-founded statistics from the employment agency, supplementary data from renowned institutes and our own surveys on specific job profiles, we offer you an in-depth and precise analysis of the labor market for your selected location.
Our service provides you with valuable insights and strategic advantages by carrying out comprehensive investigations:
- Labor market analysis at various locations: vacancy periods, number of job seekers, number of registered jobs, number of employees, proportion of part-time employees, salary levels, age distribution, gender distribution
- Candidate analysis in the relevant regions: Approach and advertising touchpoints, Media usage, Willingness to commute, Work experience and qualifications, Preferred working models (e.g. remote, hybrid), Expected benefits and incentives
- Regional differences and special features: Available talent and skilled labor, Industry-specific requirements, Local economic dynamics, Education and training facilities
Our location and labor market analysis supports you in making effective decisions and improving your recruiting strategies (targeted approach, adaptation of offers to regional needs, use of effective media channels, etc.).
The Buyer Persona Institute sets international quality standards for persona development, to which we commit ourselves by certification.
For our concept in the provision of scientifically based personas, which is suitable for medium-sized companies, we have been awarded the Innovator of the Year 2022 of the German Economy.
A labor market analysis by the Persona Institute:
The right solution when...
... you need precise insights into the labor market dynamics at different locations.
Get information on vacancy times, number of job seekers and employees in specific regions.
... you want to tailor your approach and recruiting strategies to regional differences.
We help you to identify the most effective advertising touchpoints and media channels for each region.
... you want to make well-founded decisions for your recruiting strategies.
Use our current data and insights to plan your recruiting strategies on a solid basis.
... your current recruiting efforts are not bringing the desired success.
With a precise analysis, we can identify and optimize weak points in your current strategy.
... you want to save time and resources for the independent collection and analysis of labor market data.
Let us take care of the time-consuming data collection and analysis for you so that you can concentrate on other tasks.
... you need quick and reliable insight.
With our proven method and extensive database, we quickly provide you with precise and reliable data.
Details about our service
Professional data basis for your target group
For the location/labor market analysis, we make use of:
- Statistics from the Federal Employment Agency
- Data sets from more than one million interviews based on standardized scientific questionnaires.
- Representative for more than 12 countries, more than 1,000 markets and industries - updated four times a year.
- Representative studies from different sources.
- Database with more than 1 million statistics on more than 70,000 topics.
- Occupational data from all state and federal statistical offices
- Statistical data from the Federal Institute for Vocational Education and Training
Example of our data records
Get a better idea of the data sets with our sample personas (downloadable as PDF).
Simply click on the target group that interests you:
EMPLOYEES IN THE IT AREA 2022 [BASIC]
A selection of data for the target group "Employees in the IT sector"
GRADUATES/STUDENTS WITH MINT FOCUS 2022 [BASIC]
Selection of data for the target group "Graduates/students with a STEM focus"
Our service at a glance
The process continues step by step after booking this service:
1. preliminary talk
We clarify your requirements in an appointment lasting around 15 minutes - based on a structured interview guide.
2. questionnaire
You will receive a questionnaire. We use it to collect data: Existing data, previous experience, objectives and your expectations - important: please involve all relevant stakeholders in answering the questions from the outset!
3rd Kickoff Workshop
1 hour via teams/zoom: consultation on questionnaire, setting the horizon of expectations.
4. data collection and analysis
We check our databases and all other statistics for data that is relevant to your requirements and compile it for you in a clear and concise manner.
5. iteration loop
Data deep dive to clarify any open questions, Finalize the data records -> digitally to you.
6. final workshop
You derive further to-dos from the data and get all stakeholders on board. The result is the basis for the final workshop. Goal: Derive an action plan through savings ring/benchmarking.
Satisfied customers (selection)
