How employer journey mapping with data-based personas becomes a game changer
Design working environments that connect instead of alienate. data-driven personas and employer journey mapping are the key to this. Read here what is important.
Employee personas for strong employee retention
High staff turnover slows down strong companies. Why employee personas are the key to a workforce that stays and which strategies really retain employees: An inventory.
Personas and neuro-employer branding
It has been scientifically proven that we often make decisions based on our feelings first, especially at work, and justify the decision rationally afterwards. Read here what this means for recruiting and what role candidate personas (should) play in this.
Social recruiting with data-based personas
Social recruiting is changing the way companies attract talent. But how can you target the right candidates? Find out how to optimize your social recruiting with data-based personas.
Data-driven recruiting
In the modern world of work, characterized by an applicant market and a shortage of skilled workers, recruitment methods have changed drastically. One key development is "data-driven recruiting", i.e. the use of data analysis in the recruitment process.
Candidate centricity in job advertisements
Average time spent on job ads: 4.81 seconds - as long as it takes to drink 2 sips of water. In other words: the first impression counts - and there is no second chance. We'll show you how to impress.
Recruiting 2025: 7 trends for your success
The world of work is changing rapidly - and recruiting must also keep pace. In 2025, the focus will be on new technologies and approaches for targeting potential applicants and retaining them in the long term. These seven key recruiting trends will help you to remain fit for the future in the competition for the best talent.
Recruiting over 50: How to attract experienced specialists to your company
The 50+ generation brings valuable experience, reliability and social skills to companies. With the right approach, the right benefits and if you pay attention to a few things in the application process, you can attract these talents in a targeted manner. Here you can find out how to do this - including practical tips from our latest survey.
Candidate personas in employer branding: identity- and data-based employer branding
Data-based candidate personas are already widespread in recruiting: They help employers to select the right recruiting channels or to formulate advertisements for specific target groups. However, their potential is only slowly being discovered in strategic employer branding. Patric Cloos from Raven51 is a pioneer in this field and provides insights into data-based employer branding practice.
Upskilling and personas
Why upskilling and reskilling are the future of work and what personas have to do with it. Read now!
What HR can learn from product marketing and e-commerce
In times of a shortage of skilled workers, HR departments need to actively promote their company and its products. What does this have to do with e-commerce and product marketing? Often nothing, but it should. Find out why here.
Personas in crisis and change management
Change management: How can companies successfully manage change and overcome crises? Holistic and target group-specific communication is the key. Find out how employee personas help to understand the needs and challenges of all employee groups and to tailor the change process.
Industry comparison: Recruiting & onboarding in eleven industries
2,100 respondents in eleven industries provide insights into their recruiting and onboarding preferences. Read the industry comparison now!
Reach specialists optimally - with target group knowledge
With tailored information about target groups of skilled workers, you can reach talented people who will drive your company forward. We show you how.
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[STUDY] Recruiting in the public sector
Recruiters and HR managers in the public sector are facing exciting challenges and opportunities. Our latest white paper provides insights into the wishes and expectations of potential candidates that will be informative for your agency or organization. Read more here.
Personas in employee recruitment
Recruiting employees is more challenging today than ever before. How candidate personas can help. Read now!
Candidate personas in employer branding
Candidate personas are an important tool for differentiated employer branding. Find out how they help here. Read now!
How do we get personas to "do their job"?
data-driven personas are helpful if we translate them into "jobs to be done" - i.e. derive direct todos. We show you how.
Recruiting trends 2024
How companies attract talent in the digital age. From AI to the candidate experience - we show the recruiting trends of 2024.
Personas in geriatric care
According to the German Economic Institute, there could be a shortage of around 307,000 nursing staff in inpatient care in Germany by 2035. Fewer and fewer young people are entering the nursing profession. Many of those already working in this field are reducing their hours or throwing in the towel altogether. How data-driven personas can help with this dilemma.
Candidate Personas: How to measure their success
Whether it's a job ad, website text, or a message on LinkedIn: We show how personas make recruiting texts better. Plus: practical tips for getting started.
What Candidate Personas have to do with successful recruiting texts
Whether it's a job ad, website text, or a message on LinkedIn: We show how personas make recruiting texts better. Plus: practical tips for getting started.
How companies create optimal benefits with Candidate Personas
Why companies need Candidate Personas for top benefits and how they help with selection: A guide.
From WhatsApp Recruiting to Parlando: Which recruiting trends are important right now
From AI-based tools to coffee dates. Recruiting is changing. We show which trends are worthwhile and when.
Artificial intelligence in recruiting
From chatbots to the automated application process - How artificial intelligence helps in recruiting and where it adds the most value: An overview.
Personas in IT
The shortage of skilled workers in IT - a challenge for companies. We show how data-based candidate personas help and facilitate recruiting in the IT industry.
Personas in the automotive industry
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Personas in the pharmaceutical industry
How data-driven B2B and B2C personas are helping pharma drive higher sales: An overview. Read now.
Master HR challenges with Candidate Personas
How Candidate Personas are now solving challenges in HR management: Facts and figures you should know.
Using Candidate Personas to combat the shortage of skilled workers
Today, the shortage of skilled workers in German industry is the second most pressing problem after the shortage of raw materials. In 2022, a job was vacant for an average of 142 days across all industries in Germany. With Candidate Personas, this can be done much faster.
Personas in healthcare
Candidate personas to combat the shortage of skilled workers? Absolutely! We show how clinics, doctors and nursing services benefit - plus practical tips for your recruiting.
Personas instead of generation-based recruiting
Why good recruiting needs data-driven personas and not generation models:
Five arguments you should know.
Perfect job ads with Candidate Personas
Professionals wanted? Then place job ads that turn dream candidates into applicants. How to do it: It's child's play with our ad construction kit!
Candidate Personas: Best Practice
Finding skilled employees made easy: The Candidate Persona makes it possible! Which companies benefit from the method: Best practices and learnings that are worthwhile for your recruiting.
Candidate Personas in Recruiting
A shortage of skilled workers everywhere also means a war of talents. The key question: How do I find suitable candidates for the vacancies? The answer: with personas or candidate personas! We show you how it's done.
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