Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Case Study: Publishing house Gera Nova Bruckmann
In the modern world of work, characterized by an applicant market and a shortage of skilled workers, recruitment methods have changed drastically. One key development is "data-driven recruiting", i.e. the use of data analysis in the recruitment process.
Data-driven recruiting
In the modern world of work, characterized by an applicant market and a shortage of skilled workers, recruitment methods have changed drastically. One key development is "data-driven recruiting", i.e. the use of data analysis in the recruitment process.
Candidate centricity in job advertisements
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.
AI in market research
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.
Recruiting 2025: 7 trends for your success
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.
Recruiting over 50: How to attract experienced specialists to your company
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.
Personas for startups
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.
Generation Alpha: Values, demands and challenges
What defines Gen Alpha, what values characterize them and how can companies meet their demands? Read now!
Talk to your persona
The Persona Institute takes persona creation to a whole new level and presents a revolutionary feature: companies can now converse directly and in real time with their data-based buyer, B2B or candidate personas - in German, English and Spanish. The integration of ChatGPT with voice input and voice output technology opens up completely new possibilities for understanding your own target groups even better and serving them more effectively.