Boost your buyer persona knowledge

Everything you need to know about data-based personas. Plus: Current studies, data, infographics on target groups.

Why a good brand identity is based on personas

Why a good brand identity is based on personas

Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.

Personas in IT

Personas in IT

The shortage of skilled workers in IT - a challenge for companies. We show how data-based candidate personas help and facilitate recruiting in the IT industry.

Personas in the automotive industry

Personas in the automotive industry

Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.

Marketing automation with data-based personas

Marketing automation with data-based personas

If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.

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