More and more companies are using buyer personas, candidate personas, or personas to represent B2B contacts. How do you introduce them? We show you: for corporations as well as for small companies.

If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.

How Candidate Personas are now solving challenges in HR management: Facts and figures you should know.

According to the Reuters Institute for Journalism's "Journalism, Media, Technologies and Forecasts 2023" study, 70% of news publishers are using AI recommendation systems. What do personas have to do with it? Here it is.

Anyone who regularly visits Netflix will, after a short time, receive recommendations for movies and series that are highly likely to be liked. How AI-based personas can also help your company: A best-practice example for more customer centricity.

Online reviews say a lot about customers. How companies can use this data to
develop and improve personas: An overview.