Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Market research: strategies and methods
How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.
Employee personas for strong employee retention
High staff turnover slows down strong companies. Why employee personas are the key to a workforce that stays and which strategies really retain employees: An inventory.
Why personas are the key to better chatbots
How customer-oriented is your chatbot really? Does it respond to your customers' pain points? Does it help empathetically with problems? And does it have the right answers ready? If not, personas are a solution.
Personas and neuro-employer branding
It has been scientifically proven that we often make decisions based on our feelings first, especially at work, and justify the decision rationally afterwards. Read here what this means for recruiting and what role candidate personas (should) play in this.
Persona bot: Chat with your persona
Video beats images, beats text, according to marketing and media. And chatting or conversing with data-based personas beats sedcard reading, according to us. Read here what it's all about.
data-driven personas and programmatic advertising
How do personas help in programmatic advertising? Find out how to address target groups precisely and expand them based on data.
data-driven personas in social media marketing
Personas are a proven tool in marketing to better understand target groups. Especially in social media, where content is fast-moving and diverse, data-driven personas can make the difference between a successful and an ineffective approach. But how exactly can personas be used optimally for social media? This article offers comprehensive insights and practical tips.
Social recruiting with data-based personas
Social recruiting is changing the way companies attract talent. But how can you target the right candidates? Find out how to optimize your social recruiting with data-based personas.
data-driven personas and LinkedIn Ads
How do personas help to make LinkedIn Ads more effective? Learn how to precisely address target groups & optimize campaigns.