Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Synthetic interviews - how AI is changing marketing and recruiting
AI-generated personas are increasingly taking on the role of real interviewees in interviews. What are the benefits - and where are the limits? An overview of the opportunities, risks and useful fields of application for synthetic interviews.
Creating personas with AI: The check
AI can create personas in seconds - but often without a real database. The difference between "smart" and "seemingly smart" is the difference between success and failure. Find out how AI really helps to develop evidence-based personas.
Case Study: How Wempe optimizes its employer brand with Candidate Personas
Luxury jeweler Wempe relies on data-based target group knowledge for the relaunch of its employer brand. With the help of Candidate Personas from the Persona Institute, the company is creating the basis for an employer brand that fits the corporate brand and the people behind it.
Programmatic ads per click
Activate target groups with a click? The Persona Institute's new function makes this possible and translates data-driven personas into concrete targeting measures for Meta, Google and DSPs.
Case Study: adesso
As a leading IT service provider, adesso relies on data-driven candidate personas to better understand specialists in recruiting and beyond. By working with the Persona Institute, the company was able to gain a precise insight into the challenges and requirements of (future) employees. A case study.
How employer journey mapping with data-based personas becomes a game changer
Design working environments that connect instead of alienate. data-driven personas and employer journey mapping are the key to this. Read here what is important.
Quantitative vs. qualitative personas: who wins?
Figures, data, facts or listening - what brings companies closer to their target groups? Read here why the mix of quantitative and qualitative personas is the most powerful tool for user-centered decisions.
Buyer Center: Why a persona is not enough in B2B
Are you a B2B company? Have you created a data-driven persona your customer? But the deal still falls through? Read here why this is the case and what can help.
Market research: strategies and methods
How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.