Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
The Big 5 model in marketing
Successful campaigns have one thing in common: they appeal directly to our inner decision-making logic. The Big 5 model makes this visible. How the model is used in marketing: five areas of application you should be aware of.
The "AI Assessment Effect": When AI changes human behavior
Companies use AI-based tools to review application documents, record interviews, and analyze character traits. A recent study shows what this means for applicants and recruiting.
How digital twins optimize recruiting, personnel development, and organization
Imagine a precise model that reveals human strengths and weaknesses, highlights potential for development, and helps you make informed personnel decisions. That's exactly what digital twins of employees do. We show you how they work in practice and what advantages they offer.
Emotions in marketing and sales
How brands have an emotional impact throughout the entire customer journey—and why data-driven personas are data-driven personas .
Synthetic interviews - how AI is changing marketing and recruiting
AI-generated personas are increasingly taking on the role of real interviewees in interviews. What are the benefits - and where are the limits? An overview of the opportunities, risks and useful fields of application for synthetic interviews.
Creating personas with AI: The check
AI can create personas in seconds - but often without a real database. The difference between "smart" and "seemingly smart" is the difference between success and failure. Find out how AI really helps to develop evidence-based personas.
Case Study: How Wempe optimizes its employer brand with Candidate Personas
Luxury jeweler Wempe relies on data-based target group knowledge for the relaunch of its employer brand. With the help of Candidate Personas from the Persona Institute, the company is creating the basis for an employer brand that fits the corporate brand and the people behind it.
Programmatic ads per click
Activate target groups with a click? The Persona Institute's new function makes this possible and translates data-driven personas into concrete targeting measures for Meta, Google and DSPs.
Case Study: adesso
As a leading IT service provider, adesso relies on data-driven candidate personas to better understand specialists in recruiting and beyond. By working with the Persona Institute, the company was able to gain a precise insight into the challenges and requirements of (future) employees. A case study.