Boost your buyer persona knowledge

Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI

Plus: Current studies, data, infographics around target groups.

Market research: strategies and methods

Market research: strategies and methods

How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.

Personas and neuro-employer branding

Personas and neuro-employer branding

It has been scientifically proven that we often make decisions based on our feelings first, especially at work, and justify the decision rationally afterwards. Read here what this means for recruiting and what role candidate personas (should) play in this.

data-driven personas in social media marketing

data-driven personas in social media marketing

Personas are a proven tool in marketing to better understand target groups. Especially in social media, where content is fast-moving and diverse, data-driven personas can make the difference between a successful and an ineffective approach. But how exactly can personas be used optimally for social media? This article offers comprehensive insights and practical tips.

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