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Boost your buyer persona knowledge

Everything you need to know about data-based personas.

Plus: Current studies, data, infographics around target groups.

Personas in crisis and change management

Personas in crisis and change management

Change management: How can companies successfully manage change and overcome crises? Holistic and target group-specific communication is the key. Find out how employee personas help to understand the needs and challenges of all employee groups and to tailor the change process.

Limbic types and personas

Limbic types and personas

Limbic Types is a valid target group model that assigns consumers to a specific personality structure via main emotional fields. How exactly this works and what it has to do with personas.

[STUDY] Recruiting in the public sector

[STUDY] Recruiting in the public sector

Recruiters and HR managers in the public sector are facing exciting challenges and opportunities. Our latest white paper provides insights into the wishes and expectations of potential candidates that will be informative for your agency or organization. Read more here.

AI and personas: pros and cons

AI and personas: pros and cons

We have already tried out the fact that ChatGPT can create personas. We also know that this is not a particularly good idea. Nevertheless, AI can actively support us in our work with personas.

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