Recruiters and HR managers in the public sector are facing exciting challenges and opportunities. Our latest white paper provides insights into the wishes and expectations of potential candidates that will be informative for your agency or organization. Read more here.

We have already tried out the fact that ChatGPT can create personas. We also know that this is not a particularly good idea. Nevertheless, AI can actively support us in our work with personas.

What are Sinus Milieus and what do they have to do with personas? Here it is.

What does the Big Five personality model have to do with personas? This article explains.

How do roles and personas differ? Find out here - for your optimized marketing strategy. Read now!

What Maslow and value pyramids have to do with personas? Read here.

From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.

If you look at social media, the news, magazines and blogs these days, you might get the impression that generative AI can do anything - even create personas. We explain the opportunities and risks.

Buyer personas have long since begun to conquer the marketing world. But do you know where these highly successful conquerors came from and who the first of them were? Or how old they are - although still "new territory" for many?
Time for a little persona history.