Boost your buyer persona knowledge
Everything you need to know about data-based personas. Plus: Current studies, data, infographics on target groups.
Why a good brand identity is based on personas
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Personas in IT
The shortage of skilled workers in IT - a challenge for companies. We show how data-based candidate personas help and facilitate recruiting in the IT industry.
Personas in the automotive industry
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Personas in the pharmaceutical industry
How data-driven B2B and B2C personas are helping pharma drive higher sales: An overview. Read now.
Introduce personas in the company: How does it work?
More and more companies are using buyer personas, candidate personas, or personas to represent B2B contacts. How do you introduce them? We show you: for corporations as well as for small companies.
Marketing automation with data-based personas
If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.