Boost your buyer persona knowledge

Everything you need to know about data-based personas. Plus: Current studies, data, infographics on target groups.

Marketing automation with data-based personas

Marketing automation with data-based personas

If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.

News Personas

News Personas

According to the Reuters Institute for Journalism's "Journalism, Media, Technologies and Forecasts 2023" study, 70% of news publishers are using AI recommendation systems. What do personas have to do with it? Here it is.

Better personas thanks to artificial intelligence

Better personas thanks to artificial intelligence

Anyone who regularly visits Netflix will, after a short time, receive recommendations for movies and series that are highly likely to be liked. How AI-based personas can also help your company: A best-practice example for more customer centricity.

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