Boost your buyer persona knowledge

Everything you need to know about data-based personas.

Plus: Current studies, data, infographics around target groups.

Strategic Content Mapping

Strategic Content Mapping

Targeting content - always finding the right channel for the right message in the right tone of voice? That's easy with enough data on the behavior of readers, viewers/listeners and customers, coupled with content mapping.

What are SaaS personas

What are SaaS personas

SaaS companies need to keep up with changes in customer behavior more than in other industries - with SaaS personas. We show how.

Personas in Influencer Marketing

Personas in Influencer Marketing

Companies are increasingly investing budget in influencer marketing. How data-driven personas improves the latter and which decisions are important: An overview.

Subscribe to newsletter

Our blog articles directly to your inbox. Simply subscribe to our newsletter.