Boost your buyer persona knowledge

Everything you need to know about data-based personas.
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Plus: Current studies, data, infographics around target groups.

Talk to your persona

Talk to your persona

The Persona Institute takes persona creation to a whole new level and presents a revolutionary feature: companies can now converse directly and in real time with their data-based buyer, B2B or candidate personas - in German and English. The integration of ChatGPT with voice input and voice output technology opens up completely new possibilities for understanding your own target groups even better and serving them more effectively.

Personas and zero-party data

Personas and zero-party data

Data protection and the seemingly endless debate about the abolition of third-party cookies are making life difficult for marketers. Zero-party data is an ideal solution to this problem. data-driven personas is the key.

Candidate personas in employer branding: identity- and data-based employer branding

Candidate personas in employer branding: identity- and data-based employer branding

Data-based candidate personas are already widespread in recruiting: They help employers to select the right recruiting channels or to formulate advertisements for specific target groups. However, their potential is only slowly being discovered in strategic employer branding. Patric Cloos from Raven51 is a pioneer in this field and provides insights into data-based employer branding practice.

First DIN standard for data-driven personas published

First DIN standard for data-driven personas published

The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.

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