Free e-books from the Persona Institute
The Persona Institute provides you with free e-books, all around the topics data-driven personas and their practical use. Click now on your desired e-book:
E-BOOK: DATA-BASED PERSONAS
How to increase customer satisfaction, loyalty and marketing ROI with data-based personas? Our free, 27-page eBook tells you in 6 chapters: with concrete professional tips for implementation, examples, templates and much more.
E-BOOK: CANDIDATE PERSONAS
How to consistently focus on your candidates with data-based candidate personas. Defy the shortage of skilled workers with our eBook thanks to Candidate-Centricity. Download our 19-page eBook with 7 chapters now: with concrete professional tips for implementation, examples, templates and much more.Â
E-BOOK: THE PERFECT JOB AD
How to use data-based candidate personas to address your candidates exactly where they are - in exactly the right way: video, social, print, online, ...Â
Download now our 30-page eBook with 3 chapters: concrete professional tips for implementation, examples, templates and much more.Â
E-BOOK: AI in Recruiting
How do you use AI in a privacy-compliant way and thus put people at the center of recruiting? Our free, 25-page eBook tells you in 9 chapters: with concrete professional tips for implementation, best cases, checklists and much more.
E-BOOK: Generations in recruiting
How do you specifically address the different generations in recruiting, where are the differences and similarities and why do they not complement data-driven personas ? Our free, 19-page eBook reveals this in 7 chapters.
Study: Recruiting in the public sector
Job security, attractive pensions and a contribution to the common good: working in the public sector appeals to many people. But what do interested parties want when applying, interviewing and onboarding in the public sector? We have answers to these questions in our 17-page study.
E-BOOK: PersonaGPT Prompt-Book
With the help of the integrated persona chat function, you can better understand the needs and expectations of your target groups.
In this 61-page manual, you will find out how you can chat with candidate, B2B or B2C personas to gain valuable insights for your daily work.
E-BOOK: Recruiting for the 50+ generation
How to successfully attract experienced specialists and managers from the 50+ generation to your company. Data-based insights into the target group provide valuable tips for job advertisement design and the application process.
E-BOOK: AI in marketing
Find out in this 36-page eBook what it takes for AI-supported marketing, how it creates personalized customer journeys and how AI and data-driven personas take a lot of work off your hands.
The Persona Principle
Successful recruiting with Candidate Personas
(German Edition)Â
Skills shortages, digitization, and the constantly changing needs and requirements of job applicants: Successful recruiting consistently focuses on the job seeker. The persona principle makes this possible. Prototypical target group representatives create a better understanding of the applicants and help with targeted marketing and job advertisements that are formulated to the point. Candidate personas make customer-centricity in recruiting possible and thus facilitate the search for personnel. What customer-centricity in recruiting means, where the term comes from, what candidate personas are, why they have to be data-based, and how you can create them yourself - all this is revealed in this practical guide with examples and immediately applicable checklists.
"A clear recommendation for recruitment experts and managers who have ever asked themselves how they can improve the candidate experience and use their recruiting efforts more effectively overall." (Thomas Unterhuber, in: personalmanager, issue 3, May-June 2023)
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