Free e-books from the Persona Institute

The Persona Institute provides you with free e-books, all around the topics data-driven personas and their practical use. Click now on your desired e-book:



How to increase customer satisfaction, loyalty and marketing ROI with data-based personas? Our free, 27-page eBook tells you in 6 chapters: with concrete professional tips for implementation, examples, templates and much more.

Candidate Personas in Recruiting


How to consistently focus on your candidates with data-based candidate personas. Defy the shortage of skilled workers with our eBook thanks to Candidate-Centricity. Download our 19-page eBook with 7 chapters now: with concrete professional tips for implementation, examples, templates and much more. 

Job ads construction kit


How to use data-based candidate personas to address your candidates exactly where they are - in exactly the right way: video, social, print, online, ... 

Download now our 30-page eBook with 3 chapters: concrete professional tips for implementation, examples, templates and much more. 


E-BOOK: AI in Recruiting

How do you use AI in a privacy-compliant way and thus put people at the center of recruiting? Our free, 25-page eBook tells you in 9 chapters: with concrete professional tips for implementation, best cases, checklists and much more.


E-BOOK: Generations in recruiting

How do you specifically address the different generations in recruiting, where are the differences and similarities and why do they not complement data-driven personas ? Our free, 19-page eBook reveals this in 7 chapters.


Study: Recruiting in the public sector

Job security, attractive pensions and a contribution to the common good: working in the public sector appeals to many people. But what do interested parties want when applying, interviewing and onboarding in the public sector? We have answers to these questions in our 17-page study.


The Persona Principle

Successful recruiting with Candidate Personas

(German Edition) 

Skills shortages, digitization, and the constantly changing needs and requirements of job applicants: Successful recruiting consistently focuses on the job seeker. The persona principle makes this possible. Prototypical target group representatives create a better understanding of the applicants and help with targeted marketing and job advertisements that are formulated to the point. Candidate personas make customer-centricity in recruiting possible and thus facilitate the search for personnel. What customer-centricity in recruiting means, where the term comes from, what candidate personas are, why they have to be data-based, and how you can create them yourself - all this is revealed in this practical guide with examples and immediately applicable checklists.

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The Persona Principle