The Persona Institute provides you with free e-books, all around the topics data-driven personas and their practical use. Click now on your desired e-book:
E-BOOK: CANDIDATE PERSONAS
How to consistently focus on your candidates with data-based candidate personas. Defy the shortage of skilled workers with our eBook thanks to Candidate-Centricity. Download our 19-page eBook with 7 chapters now: with concrete professional tips for implementation, examples, templates and much more.
E-BOOK: THE PERFECT JOB AD
How to use data-based candidate personas to address your candidates exactly where they are - in exactly the right way: video, social, print, online, ...
Download now our 30-page eBook with 3 chapters: concrete professional tips for implementation, examples, templates and much more.
The Persona Principle
Successful recruiting with Candidate Personas
Skills shortages, digitization, and the constantly changing needs and requirements of job applicants: Successful recruiting consistently focuses on the job seeker. The persona principle makes this possible. Prototypical target group representatives create a better understanding of the applicants and help with targeted marketing and job advertisements that are formulated to the point. Candidate personas make customer-centricity in recruiting possible and thus facilitate the search for personnel. What customer-centricity in recruiting means, where the term comes from, what candidate personas are, why they have to be data-based, and how you can create them yourself - all this is revealed in this practical guide with examples and immediately applicable checklists.