The Persona Principle

Successful recruiting with Candidate Personas

(German Edition) 

Skills shortages, digitization, and the constantly changing needs and requirements of job applicants: Successful recruiting consistently focuses on the job seeker. The persona principle makes this possible. Prototypical target group representatives create a better understanding of the applicants and help with targeted marketing and job advertisements that are formulated to the point. Candidate personas make customer-centricity in recruiting possible and thus facilitate the search for personnel. What customer-centricity in recruiting means, where the term comes from, what candidate personas are, why they have to be data-based, and how you can create them yourself - all this is revealed in this practical guide with examples and immediately applicable checklists.

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