e-Book: Perfect Job Ads
How to use data-based Candidate Personas to address your candidates exactly where they are - with the content that interests them about your job - in exactly the right way: video, social, print, online, ... Download our 30-page eBook with 3 chapters now: with concrete professional tips for implementation, examples, templates and much more.
Order e-book free of charge!
That's what it's about
What goldfish and dream candidates have in common
With Candidate Personas to a better job advertisement
Brain-friendly writing for job advertisements
Why data-based candidate personas are needed for really good job ads
In a few days to the data-based candidate persona
Looking for skilled workers? Then place job ads that turn dream candidates into dream applicants. How do you do that? With our ad construction kit!
Job ads are often the first contact when it comes to recruiting new employees. Companies only have a few seconds to arouse the curiosity of candidates. A candidate persona helps to target the job ad - in terms of tone, structure, content, visual language and the channel through which it is published. This is where corporate identity meets candidate-centricity. The challenge: companies must present themselves authentically - and at the same time meet the expectations of the candidates.
- With several concrete job ad examples, optimized based on real personas
- Bestcases from practice
- Contact points for representative data