Persona Profiler explained
Creating target group sedcards, creating persona sedcards, deleting sedcards and more explained simply.
Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.
Persona terms simply explained
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
7 Persona mistakes and how to avoid them
You have developed personas and realise: it has brought you nothing? Avoid these 7 mistakes and your persona work will bear fruit - guaranteed.
Personas, segments and target groups - what is what?
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.