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Persona Profiler explained

Video tutorials

Video tutorials

Creating target group sedcards, creating persona sedcards, deleting sedcards and more explained simply.

Persona-FAQ

Persona-FAQ

Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.

Persona terms simply explained

Persona terms simply explained

If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.

Personas, segments and target groups - what is what?

Personas, segments and target groups - what is what?

Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.

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