data-driven personas Practice
How leading companies are using data-driven personas from the Persona Institute to make their recruiting, employer branding, marketing, and communication more targeted. Six success stories—one principle: data over guesswork.
Data-Driven Career Pages for a More Candidate-Centric Approach
How data-driven personas make Bosch’s recruiting data-driven personas targeted and measurably effective.
Read the case study → People & Culture GIZdata-driven personas a Strategic Tool for Internal Communication
How GIZ uses data to tailor its change and corporate communications to its employees.
Read the case study → Marketing & Sales Gera Nova BruckmannSuccess Through Data-Driven Personas in Special-Interest Publishing
How the publishing house is significantly increasing its reach and reader engagement using data-driven personas.
Read the case study → Marketing & Sales CENITFrom Experience-Based to Data-Driven Buyer Personas
How CENIT Takes a Data-Driven Approach to Digital Marketing – A Realistic Portrait of Its Target Audiences.
Read the case study → People & Culture adessoData-Driven Candidate Persona for Optimized Recruiting
How adesso views software developers as data-driven professionals and strengthens its employer brand.
Read the case study → People & Culture WempeTradition Meets Modernity – Optimizing Your Employer Brand Based on Data
How luxury jeweler Wempe aligns its employer brand with its corporate brand in a way that is consistent with the brand identity.
Read the case study →Become the next success story.
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