data-driven personas and programmatic advertising
How do personas help in programmatic advertising? Find out how to address target groups precisely and expand them based on data.
data-driven personas in social media marketing
Personas are a proven tool in marketing to better understand target groups. Especially in social media, where content is fast-moving and diverse, data-driven personas can make the difference between a successful and an ineffective approach. But how exactly can personas be used optimally for social media? This article offers comprehensive insights and practical tips.
data-driven personas and LinkedIn Ads
How do personas help to make LinkedIn Ads more effective? Learn how to precisely address target groups & optimize campaigns.
Persona-based marketing
From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.
All about customer centricity
Today, the customer is much more than king. As brand ambassadors, they are the focus of customer-centric corporate strategies and at the beginning of the value chain. To get to know customers better, companies rely on data-driven personas.
Into the "cookieless future" with data-based personas
An important technology to realize effective targeting without third-party cookies is data-driven personas. We explain how you can use personas instead of third-party cookies to keep your performance high.
How to build an effective content marketing funnel
How do I introduce customers to my products or services? With a well-structured content marketing funnel. Here's how it works.
Strategic Content Mapping
Targeting content - always finding the right channel for the right message in the right tone of voice? That's easy with enough data on the behavior of readers, viewers/listeners and customers, coupled with content mapping.
Personas in Influencer Marketing
Companies are increasingly investing budget in influencer marketing. How data-driven personas improves the latter and which decisions are important: An overview.
Why a good brand identity is based on personas
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
Marketing automation with data-based personas
If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.
News Personas
According to the Reuters Institute for Journalism's "Journalism, Media, Technologies and Forecasts 2023" study, 70% of news publishers are using AI recommendation systems. What do personas have to do with it? Here it is.
With online reviews to a better buyer persona
Online reviews say a lot about customers. How companies can use this data to
develop and improve personas: An overview.
Personas for competitive analysis
Keeping an eye on competitors is an important key to success: data-driven personas helps. We show how it's done.
Personas in product development
A company is successful when it manages to offer products that customers really need or want. But how do you know what will really be in demand?
Agile, data-driven personas are the key to a successful product strategy.
UX storytelling thanks to personas
A good UX only works with a convincing story. Why is that and what role does data-driven personas play in this? Read here.
Personas with Google Analytics 4
How you can use Google Analytics 4 for persona creation? We'll explain that to you step by step here.
Data-based Search Personas for SEO and SEM
Search personas are intended to represent potential users of a website, so that you as a website operator understand how users search for your products online. Based on these personas, you create your SEO and SEM strategy: for better traffic and higher conversions.
Personas in tourism
Tourists all want to have a good time outside their usual four walls and experience or do something they wouldn't otherwise get to do - but that's where the similarities end. How personas help in tourism marketing.
Personas in email marketing
The best marketing mailing is of little use if it is not tailored to the recipient. In the best case, it will be clicked on briefly and then immediately clicked off again. Personas prevent this.
From the data-based persona to storytelling
Every story starts with the target group. Because every target group needs a story that is tailored to them. That's why data-driven personas is crucial for good storytelling.
Fish + Content Radar + Personas = Content Strategy
Uniting the interests of the company and the target group: Two
Tools from Mirko Lange combined with data-based personas
make the content strategy successful. We show how.
How data-driven personas helps with social media marketing
Social media is successful when it touches the target group and conversations arise around the published content. Personas help to understand the target group and to post relevant topics at the right time on the appropriate platforms.
data-driven personas in performance marketing
Performance marketing wants to achieve directly measurable results. To ensure that the path from ad to action is as direct as possible, data-driven personas helps. They enable precise copy texts and a targeted visual language.
How to make your SEO better with personas
Data-driven personas helps with search engine optimisation because it helps you better understand your target groups. This facilitates keyword research, link building and target group-specific copywriting.
All about B2B personas
What constitutes data-driven personas in B2B and what distinguishes it from private customer personas.
From the data-based persona to the content strategy
A customer-centric business strategy needs content that fits the target group. Sounds complicated? It doesn't have to be! We show 5 steps to a persona-based content strategy.
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