AI-generated personas are increasingly taking on the role of real interviewees in interviews. What are the benefits - and where are the limits? An overview of the opportunities, risks and useful fields of application for synthetic interviews.
Luxury jeweler Wempe relies on data-based target group knowledge for the relaunch of its employer brand. With the help of Candidate Personas from the Persona Institute, the company is creating the basis for an employer brand that fits the corporate brand and the people behind it.
Activate target groups with a click? The Persona Institute's new function makes this possible and translates data-driven personas into concrete targeting measures for Meta, Google and DSPs.
Are you a B2B company? Have you created a data-driven persona your customer? But the deal still falls through? Read here why this is the case and what can help.
How do personas help in programmatic advertising? Find out how to address target groups precisely and expand them based on data.
Personas are a proven tool in marketing to better understand target groups. Especially in social media, where content is fast-moving and diverse, data-driven personas can make the difference between a successful and an ineffective approach. But how exactly can personas be used optimally for social media? This article offers comprehensive insights and practical tips.
How do personas help to make LinkedIn Ads more effective? Learn how to precisely address target groups & optimize campaigns.
From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.
Today, the customer is much more than king. As brand ambassadors, they are the focus of customer-centric corporate strategies and at the beginning of the value chain. To get to know customers better, companies rely on data-driven personas.
An important technology to realize effective targeting without third-party cookies is data-driven personas. We explain how you can use personas instead of third-party cookies to keep your performance high.
How do I introduce customers to my products or services? With a well-structured content marketing funnel. Here's how it works.
Targeting content - always finding the right channel for the right message in the right tone of voice? That's easy with enough data on the behavior of readers, viewers/listeners and customers, coupled with content mapping.
Companies are increasingly investing budget in influencer marketing. How data-driven personas improves the latter and which decisions are important: An overview.
Regardless of whether it's a manufacturer or a car dealership: data-driven personas is worthwhile for both. The following text shows why and how exactly the automotive industry benefits from buyer and candidate personas.
If there's one thing customers don't like, it's spam, inappropriate advertising, and the feeling of being a faceless mass. The antidote: personalized targeting and relevant content thanks to marketing automation and personas.
According to the Reuters Institute for Journalism's "Journalism, Media, Technologies and Forecasts 2023" study, 70% of news publishers are using AI recommendation systems. What do personas have to do with it? Here it is.
Online reviews say a lot about customers. How companies can use this data to
develop and improve personas: An overview.
Keeping an eye on competitors is an important key to success: data-driven personas helps. We show how it's done.
A company is successful when it manages to offer products that customers really need or want. But how do you know what will really be in demand?
Agile, data-driven personas are the key to a successful product strategy.
A good UX only works with a convincing story. Why is that and what role does data-driven personas play in this? Read here.
How you can use Google Analytics 4 for persona creation? We'll explain that to you step by step here.
Search personas are intended to represent potential users of a website, so that you as a website operator understand how users search for your products online. Based on these personas, you create your SEO and SEM strategy: for better traffic and higher conversions.
Tourists all want to have a good time outside their usual four walls and experience or do something they wouldn't otherwise get to do - but that's where the similarities end. How personas help in tourism marketing.
The best marketing mailing is of little use if it is not tailored to the recipient. In the best case, it will be clicked on briefly and then immediately clicked off again. Personas prevent this.
Every story starts with the target group. Because every target group needs a story that is tailored to them. That's why data-driven personas is crucial for good storytelling.
Uniting the interests of the company and the target group: Two
Tools from Mirko Lange combined with data-based personas
make the content strategy successful. We show how.
Social media is successful when it touches the target group and conversations arise around the published content. Personas help to understand the target group and to post relevant topics at the right time on the appropriate platforms.
Performance marketing wants to achieve directly measurable results. To ensure that the path from ad to action is as direct as possible, data-driven personas helps. They enable precise copy texts and a targeted visual language.
Data-driven personas helps with search engine optimisation because it helps you better understand your target groups. This facilitates keyword research, link building and target group-specific copywriting.
What constitutes data-driven personas in B2B and what distinguishes it from private customer personas.
A customer-centric business strategy needs content that fits the target group. Sounds complicated? It doesn't have to be! We show 5 steps to a persona-based content strategy.
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