Our customers

ADAC Reisen has been combining mobility and vacations with the security of ADAC since 1929. The Persona Institute developed two data-based B2C personas for ADAC Reisevertrieb GmbH and used them to operationalize specific recommendations for action for product development and marketing, as well as comparing the ADAC brand world with that of ADAC Reisen and expanding it based on data.

With a team of more than 10,400 employees at over 60 locations, adesso is one of the leading IT service providers in the German-speaking world. The Persona Institute has created a data-based candidate persona for adesso and accompanied an internal market research consisting of in-depth interviews and a standardized survey.

"Thanks to the collaboration with the Persona Institute, adesso has a precise candidate persona that is based on real data and provides a realistic and up-to-date picture of the target group," says Dominik Röpcke-Sichelschmidt, Teamlead Employer Branding Relations.

4e solutions GmbH under the brand aaja! develops high-quality bioplastic articles that uncompromisingly replace conventional plastic household products.

For the ajaa! brand, the Persona Institute developed a data-based B2C persona and used it to operationalise concrete recommendations for action for product development, marketing and a content strategy.

CENIT shapes sustainable digitalization. With CENIT at their side, customers have far-reaching opportunities to optimize their horizontal and vertical business processes.

Our task: Verification, falsification and enrichment of the experience-based personas with scientific data.

“It’s worth highlighting the excellent pool of structured market data provided by the Persona Institute. Thanks to these outstanding resources, we were able to data-driven personas insightful, transparent, and data-driven personas that are now ready for use—and that many employees are already working with.” —Lisa Klenz, Digital Marketing Team Lead

EnBW Energie Baden-Württemberg AG is the third largest energy company in Germany.

Our task: Verification, falsification and enrichment of the candidate personas with scientific data.

“We developed our candidate personas using internal focus groups and research findings. Thanks to the depth of data provided by the Persona Institute, we were able to verify them and enrich them with valuable insights. The ability to chat with our personas is a nice, simple way to make them accessible.” – Laura Torregrossa, Employer Branding Specialist

Emmi is the leading manufacturer of high-quality dairy products in Switzerland with a presence in 14 countries. Emmi sells its quality products in around 60 countries and manufactures them at 57 of its own production sites in eleven countries.

Our task: Persona creation.

“Together with the Persona Institute, we developed a data-driven candidate persona for blue-collar jobs—the depth of the data helped us tailor our recruiting efforts even more precisely to our target audience.” — Sandra Böttcher, Employer Branding Specialist

FUNKE ONE creates innovative products and user-centric content combining the best of daily newspapers and magazines.

For Funke One, the Persona Institute developed four data-driven personas . This resulted in: Targeting profiles, social media and content strategy.

“Thanks to data-driven personas from the Persona Institute’s Persona Profiler, kronendach has managed to quickly become a platform for a discerning community on Instagram and Facebook: On Instagram alone, kronendach regularly reaches 1.5 million users in Germany. kronendach is the Funke Mediengruppe’s first 360-degree media brand to be launched on social media and to grow from there across various channels, such as the web and print.” –Sebastian Kadas, Chief Product Officer

Gabor Shoes AG has been one of the largest shoe manufacturers in Europe for decades.

For Gabor Shoes, the Persona Institute verified and enriched an existing persona with data.

“Thanks to the support of the Persona Institute, we were able to validate the persona we developed and conceived and back it up with data and insights.” –Katharina Gottwald, Brand Management, Pius Gabor / PR

GeraNova Bruckmann Verlagshaus develops special interest media for people who pursue their passion with enthusiasm. Information & knowledge, inspiration & entertainment are the standards under which the program is developed. With around 40 magazines & specials, around 600 book novelties per year, around 5,000 available books as well as over 1,400 eBooks, 22 apps and high-reach websites and social media channels, it is one of the leading special interest publishers in Germany.

The Persona Institute has developed data-driven personas for each media brand. To the case study.

Benefits can be this simple: Inspire employees with digital meal vouchers. Leading companies motivate their employees with the meal allowance from Hrmony. Can be used anywhere via app. 650 reference customers.

For Hrmony, Persona Institute analyzed the B2B Buyer Center, data-driven personas and derived a content guideline from it.

“With its Buyer Center analysis and the data-driven personas developed from it, the Persona Institute has done us a tremendous service: We’re now able to tailor our campaigns, lead nurturing, and sales funnels even more effectively to the needs of our B2B customers and make our workflows more efficient.” –Natalja Magitova, Senior Content Marketing Manager

JDE (Jacobs Douwe Egberts) is a subsidiary of JDE Peet's, the world's largest pure-play coffee and tea company headquartered in the Netherlands.

The Persona Institute has created data-based candidate personas for JDE Peet's.

“We created three candidate personas with the Persona Institute and were thrilled with the data presented in the target audience matrix, the sedcard, and the playbook.” –Lorena Diall, HR Specialist, Talent Acquisition & Development

MHP Management- und IT-Beratung GmbH is one of the leading consulting companies and a subsidiary of Porsche AG. As a technology and business partner, MHP has been digitizing the processes and products of its approximately 300 customers worldwide for 27 years.

"Based on a cluster analysis, the Persona Institute developed 10 candidate personas for us. Operationalized recommendations for action as well as a classification of the profiles into Sinus-Milieus and the Big Five model were recorded by the institute in a bilingual playbook and presented in workshop formats." - Katharina Klock, Talent Acquisition

MAGIX has been developing software to design, organise and publish movies and music for more than 25 years. 35 million people and thousands of media companies around the world use it to tell their stories, promote their brands - in soundtracks, films, photos, graphics or on websites.

The Persona Institute developed up to three data-driven personas for each MAGIX product: for the main, secondary and/or strategic target group. We relied on analytics data and market research data collected from the users. The result was an email marketing and content strategy, which Persona Institute supported operationally with the production of content pieces.

Moss is a technology-based solution for expenditure and financial management.

The Moss marketing and sales team supported the Persona Institute with data-based B2B personas in order to better understand the buying centre and the roles and actors active in it and to derive recommendations for action along the customer journey.

The Persona Institute has developed data-based Candidate Personas for the Theo Müller group of companies in order to address potential job applicants exactly where they move every day - away from classic job portals.

TenneT is a leading European grid operator that operates over 25,000 kilometers of high-voltage lines and cables, supplying a total of 43 million households and companies with electricity - in Germany and the Netherlands.

“Based on a cluster analysis of our job openings, the Persona Institute has developed eight candidate personas that we are now using in our recruiting and employer branding efforts.” – Flávio Martins, Employer Branding, People | Talent Acquisition Germany

WEMPE relies on data-based target group knowledge for the relaunch of its employer brand. With the help of Candidate Personas from the Persona Institute, the company is creating the basis for an employer brand that fits the corporate brand and the people behind it. To the case study.