Our customers

ADAC Reisen has been combining mobility and vacation with the security of ADAC since 1929. For ADAC Reisevertrieb GmbH, the Persona Institute developed two data-based B2C personas and used them to operationalize concrete recommendations for action for product development, marketing, and to align the brand world of ADAC with that of ADAC Reisen and expand it on a data basis.

4e solutions GmbH under the brand aaja! develops high-quality bioplastic articles that uncompromisingly replace conventional plastic household products.

For the ajaa! brand, the Persona Institute developed a data-based B2C persona and used it to operationalise concrete recommendations for action for product development, marketing and a content strategy.

FUNKE ONE creates innovative products and user-centric content combining the best of daily newspapers and magazines.

For Funke One, the Persona Institute developed four data-driven personas . This resulted in: Targeting profiles, social media and content strategy.

"Thanks to data-based personas from the Persona Profiler of the Persona Institute, kronendach has managed to become a platform for a sophisticated community on Instagram and Facebook in a short time: On Instagram alone, kronendach regularly reaches 1.5 million users in Germany. kronendach is the first 360-degree media brand of Funke Mediengruppe that was launched on social media and grows from there across various channels such as web and print." - Sebastian Kadas, Chief Product Officer

Benefits can be this simple: Inspire employees with digital meal vouchers. Leading companies motivate their employees with the meal allowance from Hrmony. Can be used anywhere via app. 650 reference customers.

For Hrmony, Persona Institute analyzed the B2B Buyer Center, data-driven personas and derived a content guideline from it.

"With its buyer center analysis and data-based personas developed from it, the Persona Institute has done us a disservice: We tailor campaigns, lead nurturing and sales funnel even more optimally to the needs of our B2B customers and make workflows more efficient." - Natalja Magitova, Senior Content Marketing Manager

MAGIX has been developing software to design, organise and publish movies and music for more than 25 years. 35 million people and thousands of media companies around the world use it to tell their stories, promote their brands - in soundtracks, films, photos, graphics or on websites.

The Persona Institute developed up to three data-driven personas for each MAGIX product: for the main, secondary and/or strategic target group. We relied on analytics data and market research data collected from the users. The result was an email marketing and content strategy, which Persona Institute supported operationally with the production of content pieces.

Moss is a technology-based solution for expenditure and financial management.

The Moss marketing and sales team supported the Persona Institute with data-based B2B personas in order to better understand the buying centre and the roles and actors active in it and to derive recommendations for action along the customer journey.

The Persona Institute has developed data-based Candidate Personas for the Theo Müller group of companies in order to address potential job applicants exactly where they move every day - away from classic job portals.