Practical workshop - Creating successful job advertisements
Learn how to make your job advertisements irresistible to ideal candidates in a practical way
Did you know that the average time spent on job advertisements is only 4.81 seconds?
And that 94% of job board users read job ads on their smartphone?
With an average attention span of just 8 seconds per smartphone user, it is clear how important it is to make your job ads concise and appealing.
In our 2-hour practical workshop, we will show you the basics of creating successful job advertisements. Based on a job advertisement you send in, we will work together to create an optimized version and give you valuable tips and tricks for other job advertisements.
What you can expect in the workshop:
- Effective tips and tricks: Learn how to make your ads short, concise and appealing to attract the attention of potential candidates.
- Individual practical examples: We revise a real job advertisement from your company to show you practical and directly applicable improvements.
- Additional materials: You will receive our e-book "The perfect job ad with candidate personas: a toolkit", which offers you further instructions and templates.
- Questions and answers: Take the opportunity to ask individual questions and receive targeted support for your specific challenges.
The workshop is organized by:

The workshop "Optimal job advertisements" is aimed at ...
Recruiter
Use proven techniques to create appealing ads that speak directly to and convince your target group.
HR Manager
Improve your recruiting strategies by using effective and data-based job ads.
Personnel service provider
Expand your service portfolio by creating high-quality job advertisements for your customers.
Career counselor
Offer your clients practical support in creating convincing and appealing job advertisements.
Entrepreneur
Increase the attractiveness of your company by learning how to create professional and convincing job advertisements.
Personnel managers
Learn methods to write concise and targeted job ads that attract the best talent.
Team leader
Learn how to present your department effectively and attract the right candidates through targeted job advertisements.
Marketing and communication experts
Optimize the visual and content design of job advertisements to effectively reach the desired target group.
The Buyer Persona Institute sets international quality standards for persona development, to which we commit ourselves by certification.
The e-book for the workshop "The perfect job ad with candidate personas"
Learn how to use data-based personas to address your candidates exactly where they are - with the content that interests them about your job - with exactly the right approach.
The 30-page e-book with 3 chapters contains specific professional tips for implementation, examples, templates and much more.
That's what it's all about:
What goldfish and dream candidates have in common
Brain-friendly writing for job advertisements
With Candidate Personas to a better job advertisement
Five candidate stereotypes and what you can learn from them
In a few days to the data-based candidate persona
Executive Summary
Looking for specialists? Then place job advertisements that turn dream candidates into dream applicants. How do you do that? With our job ad kit!
Job ads are often the first point of contact when it comes to recruiting new employees. Companies only have a few seconds to arouse the curiosity of candidates. A candidate persona helps to tailor the job ad in terms of tone, structure, content, imagery and the channel through which it is published. This is where corporate identity meets candidate centricity. The challenge: companies have to present themselves authentically - and meet the expectations of the candidates.