Our services
Everything you need for target audience outreach that works in practice.
From representative data on buyer, candidate, employee, and change personas to their application in campaigns, recruiting, communication, and change initiatives: Find the solution that fits your needs.
Start with your perspective
Our services are interconnected. The three target audience sections will guide you directly to the offerings and use cases that are particularly relevant to your needs.
Understand customers and reach them more effectively.
Buyer personas for campaigns, content, the buying center, the customer journey, products, and sales.
Explore this section → People & CultureAttracting, retaining, and supporting people.
Candidate, Employee, and Change Personas for Recruiting, Retention, Communication, and Transformation.
Explore this section → Agencies & PartnersTranslating target audience insights into customer impact.
White-label personas, actionable insights, and actionable briefs for agency and client projects.
Explore this section →The Complete Portfolio of Services
Choose by task: Understand and model target audiences, put insights into action, empower teams, or expand agency services.
Understand & Develop
Build a solid foundation: with representative data, clear persona profiles, and concrete recommendations for action.
data-driven personas
The Target Audience Matrix, Persona Sedcard, and Playbook combine scientifically collected data with your existing knowledge of target audiences.
Discover the Persona Solution →Persona Profiler
Create, manage, update, and export personas and target audience data in a secure web interface.
Learn more about Profiler → People & CultureCandidate Personas
Gain a data-driven understanding of talent, motivations, media usage, and expectations for recruiting and employer branding.
Discover Candidate Personas → Quality AssurancePersona verification
Verify, refute, and enrich existing personas using statistical twins and representative data.
Have personas reviewed → Recruiting IntelligenceLocation & labor market analysis
Analyze talent availability, regional labor market dynamics, expectations, and relevant recruitment channels.
Learn about analysis → ExamplesExample personas
Use specific target audience matrices and sedcards to see how data-driven personas are data-driven personas .
View examples →Activate & Use
Apply the persona insights from the sedcard to your day-to-day work: as a dialogue, campaign briefing, customer journey, job posting, or basis for decision-making.
Chatting and Talking with Personas
Ask your persona questions via text or voice. PersonaGPT responds in natural language based on the collected persona data.
Learn more about PersonaGPT →Programmatic ads per click
Translate persona data into specific campaign briefs and targeting specifications for Google, Meta, and DSPs.
Activate target groups → Marketing StrategyDeCode Marketing
Identify critical moments along the customer journey and prioritize marketing decisions based on evidence.
View DeCode Marketing → Recruiting ToolsJob Posting Generator & Empathy Map
Optimize job postings based on persona data and create a data-driven empathy map with a single click.
Discover features → Modules & PackagesCompare Offers
Combine target audience matrices, comp cards, verification, workshops, and supplementary features in the right way.
View offers →Learning & Empowerment
Build persona expertise internally—either on your own in the masterclass or collaboratively in a hands-on workshop.
Persona Masterclass
Eight modules, checklists, templates, and guides for developing and using data-driven personas.
Learn more about the Masterclass → Hands-On WorkshopWorkshop: AI personas
Use AI as a research and analysis partner and develop scientifically grounded personas in a practical way.
View workshop → Recruiting WorkshopEffective Job Postings
Work together to optimize a real job posting and take away practical principles you can apply to future postings.
View workshop →E-books & White Papers
Free publications on buyer and candidate personas, recruiting, target audience engagement, AI, and other applications.
Discover Publications →Agencies & Partners
Incorporate representative target audience insights, white-label personas, and actionable briefings into client projects and your own service portfolio.
Persona Services for Agencies
Take advantage of white-label sedcards, partner rates, and support for pitches, strategy, and campaigns.
View the affiliate program →Our partners
Get to know agencies and specialists who are already using personas in consulting, marketing, and recruiting.
Get to know our partners → Free E-BookPersonas for Agencies
Practical knowledge for using data-driven personas in strategy, client consulting, creative work, and campaigns.
Discover the e-book →From the Question to an Effective Solution
You don't need to know right away which product you need. We'll start with your specific use case and put together the right components based on that.
Clarify the task
Which people would you like to understand better, and which decision do you want to improve?
Check the data
What internal data, experiences, and existing personas can be incorporated?
Combine solutions
Select the appropriate option: Matrix, Sedcard, Playbook, Verification, Analysis, or Workshop.
Apply What You've Learned
Apply persona insights to campaigns, customer journeys, communication, and decision-making.
Let's Get Started Together
Which target audience or task is your main focus?
During an initial consultation, we'll discuss your specific use case, your existing data, and the right combination of our services.
The Buyer Persona Institute sets international quality standards for persona development, to which we commit ourselves by certification.
Satisfied customers (selection)
