Limbic Types is a valid target group model that assigns consumers to a specific personality structure via main emotional fields. How exactly this works and what it has to do with personas.

Writing emails, generating images, translating: Artificial intelligence is increasingly making our everyday lives easier. But as the technology advances, a worrying trend is emerging: ChatGPT and other large language models (LLMs) are by no means neutral, but instead reproduce prejudices and stereotypes. This has now been confirmed by a new UNESCO study.

Recruiters and HR managers in the public sector are facing exciting challenges and opportunities. Our latest white paper provides insights into the wishes and expectations of potential candidates that will be informative for your agency or organization. Read more here.

We have already tried out the fact that ChatGPT can create personas. We also know that this is not a particularly good idea. Nevertheless, AI can actively support us in our work with personas.

What are Sinus Milieus and what do they have to do with personas? Here it is.

What does the Big Five personality model have to do with personas? This article explains.

How do roles and personas differ? Find out here - for your optimized marketing strategy. Read now!

What Maslow and value pyramids have to do with personas? Read here.

From generic target group approaches to customized communication that promotes real response and engagement - read here how you can reach your desired customers with persona-based marketing and which pitfalls you should avoid.