How customer-oriented is your chatbot really? Does it respond to your customers' pain points? Does it help empathetically with problems? And does it have the right answers ready? If not, personas are a solution.
Video beats images, beats text, according to marketing and media. And chatting or conversing with data-based personas beats sedcard reading, according to us. Read here what it's all about.
What if you could tailor your entire customer or candidate journey to the needs of your customers or applicants by talking to a digital twin of your target group? With data-based personas and the PersonaGPT function, you can.
We have already tried out the fact that ChatGPT can create personas. We also know that this is not a particularly good idea. Nevertheless, AI can actively support us in our work with personas.
If you look at social media, the news, magazines and blogs these days, you might get the impression that generative AI can do anything - even create personas. We explain the opportunities and risks.
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