Persona bot: chat or talk to your persona

data-driven personas help you to get to know your target groups precisely, because they map them exactly on a broad database. Our persona sedcards help you to get to know your personas because they contain all the important details about their lives, wishes, fears and habits. Our persona playbooks give you operational recommendations for action based on your persona(s).

But we can do even more:

Personas in person

Our persona bot brings the sedcard to life. It helps you and your team to understand the personas even better and, above all, to make them approachable.
Because, let's be honest: how often are interesting things about customers not researched in market research and marketing and great ideas are thought up, which are then presented to the rest of the team and disappear into the drawer the further away the employees are from the research and the better they think they know the customers? This can - understandably - lead to reactions such as: "Nice, but I don't have time for that"; "Interesting, but I always do it this way"... 

This already changes when the focus is suddenly on personas instead of segments and target groups. If you can also "get to know" these personas personally and even work with them, the knot will burst. This is exactly what our persona bot is for:

Let your team chat or speak with the personas - in German or English, depending on your preference. The new option to talk to the personas in real time via voice input makes the simulation of conversations with customers or candidates even more realistic. Whether visual or auditory type: a nice conversation or chat with a cup of coffee in hand quickly convinces even innovation stragglers to use personas efficiently and integrate them into their operational business.

How does the persona bot help me in my day-to-day business? 

Or rather: a chat over coffee is nice, but does the Persona-Bot do any work for me? The answer is clear: YES! Here are a few examples:

• Idea generation and brainstorming: You can ask the persona bot for ideas, preferences and tips on how to design a job ad or product in a way that appeals to the target group. Here is a conversation from our Promptkook with Frank, 35, IT employee at a utility company:"Please give at least five tips on layout and design to create a job advertisement for a vacancy in your department that would appeal to you visually."

  Frank: "1. simple, clear layout: for better readability, the ad should be clearly laid out and the text well structured.
  2. set focal points: Important information should be highlighted, whether through font size, colors or lists.
  3. integrate the company logo: The company's logo should be prominently placed to provide recognition and appear professional.
  4. use high-quality images: If photos or graphics are used, they should be of high quality and match the content.
  5. consistent colors and fonts: The job advertisement should be in the corporate design of the company. This ensures a uniform appearance."

• Checklists: Have you forgotten anything? Perhaps your persona finds things important that you didn't necessarily have on your radar. It's easy to find out in a chat or conversation:"Name 5 key points that should not be missing in a job advertisement for a utility company"

  Frank:
  "1. Detailed description of the tasks and responsibilities to be fulfilled
  Required qualifications and skills
  3. Information about the working environment and climate
  4. Information on training opportunities and career prospects
  5. Overview of employee benefits offered (e.g. flexible working hours, home office options, etc.)"

• Let the persona do the work After all, they know best what appeals to them based on data, even if you would prefer something else yourself. The ad/product has to appeal to the persona, not us."Imagine you had to fill your current position with someone like you. Please formulate a text for the job advertisement that would appeal to you."
  
  Frank:
  "Job advertisement: IT employee (m/f/d) at a leading utility company in Berlin

  We are a dynamic utility company based in the heart of Berlin looking for a dedicated and talented IT professional. With us, there's no day-night routine - instead you'll encounter a range of challenges that will stretch your problem-solving skills and technical knowledge. The ideal candidate will bring solid experience in the IT world and enjoy constantly evolving and learning new technologies.

  Your tasks:
  - Administration and maintenance of our computer systems
  - Supporting our employees with technical issues
  - Implementing new IT solutions to improve our business processes

  Your profile:
  - Vocational training in the IT sector
  - Passion for technology and enjoy solving problems
  - Excellent communication skills and team spirit

  We offer:
  - A challenging and varied job in an up-and-coming company
  - A collegial and supportive working environment
  - Training opportunities to keep your finger on the pulse of the times

  Are you interested in exciting tasks, innovative technologies and a great team? Then we look forward to receiving your application! (Please apply online at www.beispielwebseite.de.)"

• Knowing and meeting expectations: Appealing to people on their wavelength is one thing. Keeping them on board throughout the entire customer or candidate journey and convincing them of the "complete package" is another. Our persona bots also provide valuable tips on this:
  
  "What do you expect after an interview?" Frank:
  "After the interview, I expect prompt feedback on the company's decision. Regardless of whether it's an acceptance or rejection, it's good to know where I stand. In the case of a rejection, constructive feedback would be helpful to improve my application strategy for future opportunities. If accepted, I would expect details on how to proceed and the onboarding process."
• Optimizing conceptsWhen we develop concepts as a team, many opinions flow in. If we use personas and are guided by the sedcard, the finished concepts should be tailored to the target group. To be on the safe side, simply ask your persona what they think of the concept. Whether they would leave it as it is or change it if necessary, and if so, how.

• Have your finished work checked: There's nothing like constructive criticism. With the persona bot, you can have finished product concepts, job advertisements, whitepaper and newsletter texts and much more checked directly by the target group: "What do you think?"
  A chat with the persona can also be used as an A-B test: "Which version do you like better and why?"

Asking questions in real time saves time, energy and breaks up the working day. Important: No matter what and how much you talk about with the persona bot, the data only remains with Chat GPT for the duration of the session and is deleted when the window is closed.

How does a persona bot work?

Our persona bot is based on ChatGPT. We enter the persona data into Chat GPT via an interface and the AI then acts in the role of the persona. If you want to use the function, you can simply call up the function on the sedcard of the corresponding persona under "Chat with [name] now".

But what's the best way to start a conversation with a bot like this? Sure, you can open the door straight away. Or you can do as you would with real people and start with small talk to get used to it. It's a matter of taste.
Our PersonaGPT Promptbook offers application examples from marketing and recruiting, B2C and B2B. You will find prompt ideas for many sample scenarios. You can adopt these, modify them or use them as inspiration for further brainstorming.
Download Promptbook here.

Do you have any questions about the Persona-Bot or would you like to order a Persona including the Persona-Bot function? Then contact us, we will be happy to advise you.