Only those who know what their customers want can offer a first-class online shopping experience and increase their conversion rate. Optimum customer understanding is ensured by data-driven personas.
Today, the customer is much more than king. As brand ambassadors, they are the focus of customer-centric corporate strategies and at the beginning of the value chain. To get to know customers better, companies rely on data-driven personas.
data-driven personas take your sales to a new level. When and how to use personas correctly here: We show you how.
SaaS companies need to keep up with changes in customer behavior more than in other industries - with SaaS personas. We show how.
Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
A company is successful when it manages to offer products that customers really need or want. But how do you know what will really be in demand?
Agile, data-driven personas are the key to a successful product strategy.
A good UX only works with a convincing story. Why is that and what role does data-driven personas play in this? Read here.
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
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