Impact of data-driven personas on lead scoring
It's not the number of leads that matters, but how well they fit your product and sales model. We show you how data-driven personas can help data-driven personas lead scoring and qualification.
Persona, ICP, target group, segment: What is what?
Four terms that are often used interchangeably in everyday working life—leading to incorrect tool selection, inefficient work, and strategic ambiguity. A clarification of terms with decision-making logic for practical application.
Understanding and overcoming psychological barriers to buying in B2B
Complex purchasing decisions rarely fail because of arguments, but rather because of internal barriers. data-driven personas to overcome these barriers.
How personas function as ecosystems
How to operationalize persona insights across channels—and systematically increase customer lifetime value.
Micro Personas: When They Really Pay Off
We know from experience that trying to cover everything leads to getting bogged down. We show when micro-personas are worthwhile and how they offer maximum added value.
With personas: Reduce churn in the subscription business
An early warning system for termination risks? data-driven personas just that. We show how personas prevent and reduce churn in the subscription business.
Emotions in marketing and sales
How brands have an emotional impact throughout the entire customer journey—and why data-driven personas are data-driven personas .
Buyer Center: Why a persona is not enough in B2B
Are you a B2B company? Have you created a data-driven persona your customer? But the deal still falls through? Read here why this is the case and what can help.
How personas improve the customer journey in e-commerce
Only those who know what their customers want can offer a first-class online shopping experience and increase their conversion rate. Optimum customer understanding is ensured by data-driven personas.
All about customer centricity
Today, the customer is much more than king. As brand ambassadors, they are the focus of customer-centric corporate strategies and at the beginning of the value chain. To get to know customers better, companies rely on data-driven personas.
How Sales Personas Revolutionize Sales
data-driven personas take your sales to a new level. When and how to use personas correctly here: We show you how.
What are SaaS personas
SaaS companies need to keep up with changes in customer behavior more than in other industries - with SaaS personas. We show how.
Buyer Persona, Buyer Profile, Buyer Center: What is what?
Even though buyer personas are now standard in large marketing departments - for both B2B and B2C audiences, many, especially in companies with fewer staff and experience, are still struggling with the basics.
Personas in product development
A company is successful when it manages to offer products that customers really need or want. But how do you know what will really be in demand?
Agile, data-driven personas are the key to a successful product strategy.
UX storytelling thanks to personas
A good UX only works with a convincing story. Why is that and what role does data-driven personas play in this? Read here.
B2B vs. B2C Personas
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
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