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Reach specialists optimally - with target group knowledge

The shortage of skilled workers in Germany is leading to economic restrictions, rising labor costs and productivity losses. Healthcare, IT, but also retail, the public sector and manufacturing are particularly affected. With accurate information about these target groups, you can reach talented people who will help your company move forward.

Table of contents

3 minutes reading time

Openness to a job change

The shortage of skilled workers is a burden on the economy. In the healthcare sector, for example, it impairs the quality of patient care, slows down innovation in the technology sector and limits growth potential in the retail sector.

In order to attract qualified personnel, companies, public authorities and others need to improve their working conditions and offer attractive additional benefits. But which factors really motivate skilled workers?

The Persona Institute provides answers to these questions with targeted market and target group data.

Healthcare

45.6% of employees in the healthcare sector are open to changing jobs. 12.5% of them would even be prepared to move for a new job.

Retail trade

54.4% of people who work in retail would be willing to change jobs. Of these, 13.6 % would be prepared to relocate if they were offered a suitable job.

Public service

Attracting skilled workers to the public sector is not easy. Because 45.3% emphasize this: They are not open to changing jobs.

Manufacturing

Recruiting new skilled workers in manufacturing is a challenge. For example, 40.8% are not open to changing jobs, which makes the search for suitable personnel more difficult.

IT

In the IT sector, 37.7% of employees are open to changing jobs, although they would not be prepared to relocate to do so.

How to attract skilled workers

How can you attract specialists from different sectors - even if they are not actually willing to change jobs? The Persona Institute provides you with in-depth analyses and meaningful statistics.

How to make jobs attractive

Healthcare

What is important to healthcare professionals when choosing a job? These aspects will help you to recruit successfully:

Flexible working hours
Retirement provision
Health care
Further training offers
Home office opportunities

Retail trade

These benefits appeal to people working in retail:

Flexible working hours
Retirement provision
Further training offers
Discounts
Health care

Public service

With these benefits, you will attract the attention of specialists from the public sector:

Flexible working hours
Retirement provision
Home office opportunities
Further training offers
Health care

Manufacturing

For specialists in the manufacturing industry, these benefits are particularly important when choosing a job:

Flexible working hours
Retirement provision
Health care
Further training offers
Home office opportunities

In the IT sector, specialists value these job benefits:

Home office opportunities
Flexible working hours
Offers for further training
Retirement provision
Provision of a company vehicle

What makes the difference in the application?

Ensure a smooth application process and inspire talent. That is the key: