Groundbreaking: your buyer persona as a voice assistant
The Persona Institute takes persona creation to a whole new level and presents a revolutionary feature: companies can now converse directly and in real time with their data-based buyer, B2B or candidate personas - in German and English. The integration of ChatGPT with voice input and voice output technology opens up completely new possibilities for understanding your own target groups even better and serving them more effectively.
Test the innovative feature here.
Why "Talk to Personas" is a game-changing feature
With this new feature, companies can do more than just analyze static descriptions of their buyer personas—they can nowconverse with them in real time. Voice input enables a realistic simulation of conversations with customers or candidates, providing insights into the persona’s thought processes, motivations, and needs. The persona “responds” in natural language, creating the impression of a genuine interaction.
Advantages for companies:
- Realistic customer insights: The ability to speak directly to a persona allows companies to better understand the mindset of their target group.
- Efficient marketing and sales strategies: Authentic conversations allow relevant information to be gathered more quickly and accurately, which is crucial for campaigns and product developments.
- Simplified development process: The combination of ChatGPT and voice control saves time and resources, as the analyses run interactively and intuitively.
Beta test phase and compatibility
The feature is currently in the beta test phase. Optimal performance is ensured on the Chrome and Firefox browsers. For mobile users, the feature is accessible via the Chrome browser. Safari is currently not supported.
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