Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
What constitutes data-driven personas in B2B and what distinguishes it from private customer personas.
A life without the internet and social media is unimaginable for them: What makes Generation Z tick and what moves them: facts and figures that companies need to know.
Millenials have experienced the turn of the millennium. They are the first generation to grow up with the internet. What distinguishes this age group and how you can benefit from it: An overview.
The fall of the Berlin Wall, Chernobyl and the prosperity after the economic miracle have shaped the childhood and youth of Generation X. What makes them tick today: an overview.
Baby boomers are people born between the mid-1950s to the mid-1960s. What companies need to know about this generation: Important facts at a glance.
Whether values, buying behaviour or media use: every generation has its own character. Why and how companies use this to their advantage and what role personas play: 5 questions and answers that help!
Once developed, data-driven personas is easily forgotten in everyday life. How to prevent this and what keeps personas alive in the long term: 5 top strategies to follow.
The buyer persona is the data-based profile of your ideal customer. How many personas a company really needs and which factors count: An overview.
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
How data-based, prototypical representatives of a target group help companies to develop and market products and services that fit perfectly. Find out why Sabine, 42, from Cottbus, who doesn't even exist, is the key to successful marketing and recruiting.
Personas evolve, just like your customers. When to update data-driven personas : 7 signs that tell you it's time.
data-driven personas are created, but no one cares? How to bring personas closer to employees: 7 strategies to bring any persona to life.
Admittedly: The development of data-based personas eats up time and resources. That doesn't have to be the case! Fortunately, there are tools that help.
Marketing products so that customers buy is successful if you know what target groups need and when. How to score with the perfect content at the right time: We show you how it's done!
Their goal: to develop and market products that customers buy. How data-driven personas help, why and which numbers are important: We show you what really matters.
The most important ingredient for your success? Knowing your customers in detail. How, why and when this pays off: an overview.
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