Professional Personas from the Persona Institute

data-driven personas based on scientifically collected data ensure a precise understanding of customers. They enable campaigns without wastage and target-group-specific writing.

Your advantages at a glance:

  • Data basis from more than one million scientifically collected surveys and a database of more than one million statistics
  • Less wastage
  • Without any market research of our own
  • Easy creation and management of personas in a protected web interface
  • Consultation / workshops on personas

 

Certification Buyer Persona InstituteThe Buyer Persona Institute sets quality standards for persona development, to which we commit ourselves by certification.
Certification Buyer Persona Institute

The Persona Institute has been named Innovator of the Year 2022 for its concept in the provision of scientifically based personas, which is suitable for medium-sized businesses.

 

Choose the right persona variant for your project

Basic Persona

  • 1 responsive sedcard for a data-based target group segment
  • representative target group data
  • Percentage values for 106 questions around socio-demographics, values, food, mobility, travel, aspects of life, types of innovation, media use
  • 2 layouts to choose from
  • Data basis: DACH region
  • NO PERSONA-SEDCARD: This is created by the customer himself based on this data
  • Example 1 | Example 2

Premium Persona

  • 1 responsive sedcard for a data-based Persona in close coordination with you
  • All representative data on the persona
  • Full text description of the persona
  • Info from up to 300 data points that have been recorded in a statistically representative manner
  • Additional data on brand popularity
  • Data from up to 56 countries
  • Quarterly update for 1 year
  • Persona Playbook with derivations to operational recommendations based on the sedcard
  • The target group sedcard is included in the price.
  • Example

Enterprise Persona Pack

  • 2 responsive Premium Persona Sedcards for a data-based persona in close coordination with you
  • All representative data on the persona
  • Full text description of the persona
  • Information from up to 300 data pointswhich were recorded in a statistically representative manner
  • Additional data on Brand popularity
  • Data from up to 56 countries
  • Quarterly update for 1 year
  • Persona Playbook with derivations to operational recommendations based on the sedcard
  • The target group sedcard is included in the price.
  • Sedcards in your Corporate Design as PDF and Powerpoint
  • Example

Responsive

Whether smartphone, tablet or desktop computer: your Persona-Sedcard looks good everywhere.
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Customizable

The Persona Profiler enters the basic data. You can then add to and design your sedcard as you wish.

PDF export

You can export your Persona-Sedcard as a PDF. With just one click.

Updateable

If new data is available, you can update your persona. This way it changes with your target group.

PPTX export

Export your persona-sedcard as a PowerPoint file.

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The ideal solution when ...

... your personas do not work .
Personas often emerge in workshops, based on experience and gut feeling. A shaky foundation.

Personas that you create with PERSONA PROFILER are 100% based on data.

... no market research budget is available.
Target group research with market opinion institutes is expensive.

With the PERSONA PROFILER you have all persona-relevant data in the sedcard, scientifically collected.

... you don't have time for personas.
data-driven personas takes time: researching, setting up surveys, evaluating and visualising.

With the PERSONA PROFILER, your data-driven persona sedcard is created in a maximum of 48 hours.

... Web and social analytics data alone are not enough for meaningful personas.
The data basis of the PERSONA PROFILER provides exactly the data you are still missing. Enriched with existing data, a complete picture of your target group emerges

Satisfied customers

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This is what you get

Professional data basis for your target group

The starting point for our data-based personas is your existing data: Web analytics data, CRM data, social media metrics, survey evaluations. We supplement them from several sources:

  • Dataset of more than one million interviews based on standardised scientific questionnaires.
  • Representative for more than 12 countries, more than 1,000 markets and industries - updated four times a year.
  • Representative studies from different sources.
  • Database with more than 1 million statistics on more than 70,000 topics.

Persona-Sedcards

The Sedcard provides each of your target groups data-driven personas with hundreds of selectable details (age, income, hobbies, etc.) and is available in both basic and premium versions.

Access to the Persona Profiler

Persona Profiler is a tool developed by Persona Institute that allows you to create, manage and update your data and personas clearly in one place.

A little insight into the Persona Profiler:

How to proceed after Booking continues

  1. Preliminary discussion: We clarify your requirements and needs.
  2. You will receive a questionnaire. With it we collect: Existing data, experience, goals - important: please involve all relevant stakeholders from the beginning to answer the questions!
  3. Kick-off workshop: 1 hour via teams/zoom: consultation on questionnaire, defining the horizon of expectations.
  4. Data collection by the Persona Institute.
  5. The Persona Institute delivers the first sedcards including the Persona Playbook (operationalised recommendations for action) to you digitally by email. You check the sedcards and playbooks, collect questions and comments from as many stakeholders as possible and give feedback to the Persona Institute.
  6. Persona Institute: Data Deepdive to clarify any open questions, finalise the Sedcards and Playbooks -> digitally to you.
  7. Final workshop (1-2 hours): You derive further to-dos from the sedcards and get all stakeholders on board. The result is the basis for the final workshop. Goal: Derive an action plan per persona through savings ring/benchmarking.
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