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Values & Attitudes

Hobbies and interests
No data found...
No data found...
Political attitude
No data found...
No data found...
Types of innovation adaptation
Early majority: 37
Laggards: 29%
Early adopters: 16
Late majority: 15%
Innovators: 3%
Food attitudes
Food must be convenient and fast: 0%
I actively try to eat healthy: 0%
I am on a strict diet for health reasons: 0%.
I avoid artificial flavourings and preservatives: 0%.
I do not like cooking: 0%
I have one or more food intolerances: 0%
I hardly have time for a real meal: 0%
I try to avoid plastic packaging when I buy groceries: 0%
I try to eat less meat: 0%
None of the above: 0%
Attitudes towards mobility
I am a car lover: 100%
Owning a car is important to me: 79%
Public transport in my region is good: 33%
There are not enough parking spaces in my neighbourhood: 31%
I can imagine getting into a self-driving taxi: 26%
I would like to switch to more environmentally friendly means of transport: 26%
Driving is bad for the environment: 24%
I spend too much time commuting: 18%
None of the above: 0%
Attitudes to travel
I want to experience something unique when travelling: 52%
When I travel, I use my smartphone as a travel guide: 47%.
I prefer individual holidays to package holidays: 40%.
When I travel, I always make sure to take the cheapest offer: 31%.
When I travel, I book accommodation, rental cars and the like spontaneously with my smartphone: 28%.
Fear of terrorist attacks and political crises influence my travel behaviour: 23%
Sustainable travel is important to me: 19%
None of the above: 6%
Attitudes towards health care
I actively do something to stay healthy: 0%
I can imagine having canabis prescribed to me for medical reasons: 0%
I could imagine online consultations via app or online chat: 0%
I prefer alternative healing methods to classical medicine: 0%
I undergo regular medical examinations: 0%
I would like to do more for my health: 0%
Patients have to pay too much for medicines and medical treatment: 0%.
The internet often lets you find out for yourself the appropriate treatment approaches: 0%
the health system often lets patients down: 0%
None of the above: 0%
Attitudes towards digital media
Digital services allow me to discover new and exciting content: 0%
I prefer digital content because it is easier to manage: 0%
I prefer physical media of films, books or music (Venyl, CDs, DVDs,...): 0%
I use alternative websites or apps to consume paid content for free: 0%.
I would like to access my music / films on all devices (TV, tablet, smartphone, ...): 0%
Best picture and sound quality is important to me: 0%
It's too expensive to afford all the streaming services I want: 0%
None of the above: 0%
Internet settings
The latest mobile phone standard is very important to me (5G): 0%
I protect my data: 0%
I could no longer imagine a life without the internet: 0%
I am concerned that my data will be misused on the Internet: 0%
I am well protected against viruses and data misuse: 0%
It is important to me to have good mobile internet reception anytime and anywhere: 0%
Storing confidential data online is too insecure for me: 0%
Mobile phone reception is good in the area where I live: 0%
None of the above: 0%
Attitudes towards online shopping
Customer reviews on the internet are very helpful: 0%
I miss the shopping experience when I shop online: 0%
I prefer to make major new purchases with my smartphone or tablet: 0%
I usually manage ordinary / recurring orders directly via my smartphone or tablet: 0%
I want to see a product before I buy it: 0%
Sometimes I deliberately order more products than I want to keep: 0%
When I buy an item, I want to have it in my hands the same day: 0%
When I order something, I prefer express shipping: 0%.
Before making a major purchase, I research online: 0%
None of the above: 0%

Media use

Magazine / weekly newspaper consumption by brand
Focus: 0%
I have not read any in the last 3 months: 0%.
Other(s): 0%
TV Spielfilm: 0%
TV Digital: 0%
star: 0%
Sports Image: 0%
kicker: 0%
Gala: 0%
Bild am Sonntag: 0%
The time: 0%
The mirror: 0%
The house: 0%
Cosmopolitan: 0%
Colourful: 0%
Brigitte: 0%
Image of the woman: 0%
Social network usage by brand
Facebook: 0%
Flickr: 0%
Instagram: 0%
Yodel: 0%
LinkedIn: 0%
Pinterest: 0%
Reddit: 0%
Snapchat: 0%
TikTok: 0%
Tumblr: 0%
Twitch: 0%
Twitter: 0%
WeChat: 0%
XING: 0%
YouTube: 0%
Other(s): 0%
Use of media services
Radio users: 0%
Books (print): 0%
eBooks: 0%
Daily newspapers (print): 0%
ePaper / online news websites: 0%
Weekly newspaper (print): 0%
Magazines (print): 0%
E-mags / magazine websites (on topics such as fashion, sports, ...): 0%
Podcasts: 0%
None of the above: 0%
Use of websites and online services by type
Blogs: 0%
Corporate websites and apps: 0%
News websites and apps: 0%
Newsletter: 0%
Online shops: 0%
Search engines: 0%
Social media websites and apps: 0%
Video websites and apps (like YouTube): 0%
None of the above: 0%
Sources
Statista Global Consumer Survey 2021 - Update 1 (15,661 respondents)
Federal Statistical Office
Popular-First-Names.com
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